Wednesday, May 6, 2020

Business Plan for a Night Club - 5490 Words

Prepared By: Anthony DiGiacomo Omar Lindo Nicole Terry Rachel Buckley Chris Tribble Jeff Owens Table of Contents Topic Page # #61623; Executive Summary 4 #61623; Mission Statement 8 #61623; Description of the Venue 10 Company Summary 11 Start-up Summary 12 Business Description 15 #61623; Market Analysis 16 Market Analysis Summary 17 Market Segmentation 18 Chart 1 Ââ€" Total UCONN Enrollment 19 Demographic Statistics 20 Target Market Segment Strategy 23 Service Business Analysis 26 Main Competitors 27 Strategy and Implementation Strategy 30 #61623; Marketing Plan 32 Marketing Strategy†¦show more content†¦Liquor $1,000 Misc. Supplies $1,000 Ice Machine $4,000 Soft Drink Dispensers $2,000 Coffee Machine $200.00 Microwave $300.00 Administration Systems $9,200 Internet Web Site $5,000 Initial Working Capital $40,000 Total = $292,850.00 Not included in start-up costs - Staff wages - Liquor Tax - Sales Tax - Any additional state or provincial taxes Business Description The emergence of a need for a place to have fun in the Mansfield/Storrs area represents a unique opportunity for a high-energy, dance-theme venue. The Meccas central location, demographics, and lack of direct competition are major advantages to this project. The proposed venue will provide a local solution to the lack of social atmosphere. It will be a live entertainment venue that will be geared primarily toward the 18-35 age group in the Greater Hartford area. The Mecca will specialize in high-energy themes, and will offer beer, wine and an array of liquors and mixed drinks. 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