Marketing Planning and Strategy (The Buying Process)2 Assignment

Marketing Planning and Strategy (The Buying Process)2 - Assignment Example This is a remarkable need that has been substantially developed by the marketer through the online description of the product alone. In particular, target customers who are in the arena of influencing people will eventually realize to desire for a need for this product offering. Ideally, people involved in the field of persuading other people would want to become effective here (Larson, 2012). Thus, in their current state, they want to improve more in their skills of persuasion. Thus, the marketer has made the right choice of placing the actual description of the product that will trigger this need. The product is like a helping guide that aims to improve its users’ experience with persuading people. Concerning this, the marketer is able to implement the idea particularly in seeking value on the part of the customers relating to their personal experiences of influencing or persuading people. For this reason, the product is trying to suggest scanning one’s memory in line with the importance of persuasion. One’s memory with product or related experience is a fundamental source of information from the point of view of the marketer (Kimmel, 2012). Such idea brings forward to the primary source of internal information about the customers’ buying behavior. On the other hand, the dominant source of external information that the marketer showcased on the site is the presence of helpful customers’ reviews with significant ratings. Customers’ reviews are essential ways to trigger positive customer’s response on the product or service offerings (Schneier, Shaw, Beatty & Baird, 1995). Marketers believe that this could trigger customers’ buying behavior. Aside from the product description and customers’ reviews, the product conveys the need to have it through editorial reviews too. These reviews are essential justifications of the

Comparison of two books Essay Example | Topics and Well Written Essays - 1000 words

Comparison of two books - Essay Example urther, many institutions such as the military organizations, the Catholic Church, and also in business conglomerates (the glass ceiling) practice gender discrimination through a variety of ways to subjugate and dominate women by overt and subtle means. The military excluded the women from combat roles and officership positions until only recently while the Catholic hierarchy does not ordain female priests, and many global corporations still practice gender discrimination despite the efforts of feminists to break the glass ceiling and join the boards of their companies (women workers in general receive lower pay and in lower positions). In her eye-opening book titled â€Å"Lydias Open Door: Inside Mexicos Most Modern Brothel† author Patty Kelly managed to document a hidden industry which that countrys political leaders proudly touted as an example of their nations march towards modernization and globalization through neo-liberalism by modernizing its prostitution industry through the so-called proper monitoring of the health of its prostitutes, professionalizing its practice by a series of regulations, and in many ways euphemistically â€Å"helping† these women from being further exploited by criminal gangs because now they work under government supervision. While female prostitutes sell their bodies for sex acts, they also perpetuate their own subjugation by a male-dominated society. This is why feminists have waged a vigorous and continuing campaign against prostitution (legal or not) but this practice will still persist if the women themselves do not do something against it. The government of Mexico, in particular a local or municipal government unit in the state of Chiapas in the barrio of Tuxtla Gutierrez, had conceived of a â€Å"brilliant† idea to formally legalize prostitution ostensibly to regulate this commercial sex street-level activity into a modern form of experiment in social hygiene. The proclaimed objective is to protect female prostitutes but end