Technology in business

Technology in business Summary Many companies today are competing for survival in the world market. Technology has also played very vital role in terms of boosting the competitiveness of organizations in the world market. In addition, leaders of different organizations are adopting different leadership strategies to enable their organizations to become competitive in the global market.Advertising We will write a custom report sample on Technology in business specifically for you for only $16.05 $11/page Learn More As a result, it is important for leaders of organizations to adopt leadership strategies that will boost the performance of their organizations thereby enable them to compete effectively in the global market. There are trends that are being observed in the business environment which are making it important for leaders to formulate leadership strategies that can enable their organizations to remain competitive in the world economy. However, leaders often face challenges w hich make it difficult for them to implement effective strategies to improve the performance of their organizations (Kouzes Posner, 2008). As a result, many leaders are being forced to engage in thorough research so as to enable them to come up with effective leadership strategies that will enable them to increase the profitability of their organizations considerably. Introduction Technology plays a major role in terms of boosting the competitiveness of organizations in the world market. Organizations are adopting technology so as to enable them to become efficient in their production processes. This has made them to be able to provide consumers with products that meet their needs adequately. Globalization is also growing at a very high rate. Many organizations have therefore taken advantage of globalization so as to enable them to increase their market share. This has made many organizations to be able to increase their profitability significantly. Since major organizations in the world today have made most of their operations to become global, they have been able to come into contact with different kinds of consumers who have different tastes for the products that the organizations manufacture (Kouzes Posner, 2008). As a result, organizations have been forced to be innovative while producing their products in order to make their products to be more appealing to consumers. With the advent of technology, organizations have become very competitive. In addition, organizations have realized that their productivity relies on the commitment of their employees. As a result, many organizations are employing complex measures to enable them motivate their employees so that they can also boost their productivity. However, globalization and advancement in technology have provided new opportunities for employment to people.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a result, employees are finding it easy to shift from one job to another easily. However, most employees do not have the right skills which most organizations require. As a result, many leaders of organizations are implementing strategies to enable them retain the most productive employees. It is therefore true that leaders of different organizations all over the world are being faced with the challenge of handling emerging trends in the global business environment. Most leaders are therefore implementing strategies aimed at ensuring that their organizations adopt sophisticated technology to enable them provide quality products to their customers. In addition, they are focusing on adopting globalization and diversity so that they can be able to address the different needs of customers in different parts of the world. In addition, they are focusing on extending their supply chains so that they can be able to minimize the costs of the products that they manufacture. Moreover, they are ensuring that they retain their most productive employees so that the productivity of their organization can keep rising. Wal-Mart present form analysis Organizational structure Wal-Mart is a multinational corporation which has its headquarters in the US. It is one of the main private employers in the world. It has an employee base of about 2 million. Regional Vice Presidents (RVP) are the ones who manage the organization at the regional level. The RVPs are based in Bentonville but they usually travel to their respective regions for three weeks every month in order to ensure that the operations of the regions are in line with the expectations of the company. All the regional managers are required to meet with the Bentonville-based executive leaders so that they can be able to discuss the various challenges that face all Wal-Mart’s stores. Every region has about eleven districts. Each district usually has about 7 stores. However, it is the goal of a district manager t o ensure that all the activities of the organization are run smoothly at the district level. The District Managers usually work hand in hand with the Regional Personnel Managers (RPMs) to ensure that any issues relating to the operations of the stores are addressed adequately. It is the duty of the RPMs to select the people who manage individual stores. Wal-Mart stores are therefore designed in such a manner that the managers of the organization are the ones who allocate duties as well as monitor the activities of employees within the organization. The managers also identify any changes that need to be implemented to the stores in order to ensure that all the production processes within the stores are in line with the goals of the entire organization (The Wall Street Journal, 2012).Advertising We will write a custom report sample on Technology in business specifically for you for only $16.05 $11/page Learn More Workforce diversity Wal-Mart treats all employ ees equally. As a result, Wal-Mart ensures that all the employees within the organization have equal rights with regard to accessing the resources of the organization. It ensures that all the employees are given sufficient support so that they can be able to achieve their full potential thereby increasing their productivity significantly. Wal-Mart believes that diversity is the foundation of a sustainable business. As a result, it respects all the employees who work in it. It ensures that its employees work together thereby ensuring that the organization continues being the leader in the provision of quality products and services to its customers. To ensure that it continues being a global leader in all the activities that it engages in, Wal-Mart adopts diversity a part of its business plan to enable it incorporate all the needs of its employees in an effective manner. Wal-Mart believes that respecting diversity enables its employees to live with each other in a peaceful manner (The Wall Street Journal, 2012). Customer diversity Most business enterprises engage in production processes which please their customers. With the advent of globalization therefore, most business enterprises in the world today engage in production processes which enable them to produce products that meet the exact needs of their customers. Therefore, many multinational corporations look for markets in different parts of the world where customers have different tastes. To increase their sales therefore, most organizations produce goods which address the needs of the different types of customers adequately. In order to capture a large market share, Wal-Mart provides its customers with a wide range of products to choose from. It also customizes its products depending on the needs of its customers in different parts of the world. To ensure that the customers remain satisfied with the products that they obtain from Wal-Mart, the company engages in market research in order to identify the ex act needs of its customers. This strategy guides Wal-Mart while customizing the products for its different types of customers who are located in different parts of the world (Lueneburger Goleman, 2010).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Communications technology Advancements in information technology have played a vital role in terms of revolutionizing the manner in which businesses communicate with their customers. Advancements in information technology have made it easy for organizations to communicate with their customers in an efficient and faster manner. It has also enabled organizations to reduce their costs of production drastically. As part of its growth strategy therefore, Wal-Mart has invested in a communication infrastructure which has enabled it to improve the way it interacts with its customers. Wal-Mart has a satellite communication system in the United States which links all its stores to the headquarters. This has made the process of managing the organization easier. Wal-Mart also uses Retail Link and EDI applications over the internet thereby making it possible for the company to exchange data with its suppliers easily all over the world. In addition, it uses Web 2.0 and social networking tools to enable it interact with its customers more effectively. Wal-Mart Future trends The workplace today is experiencing significant changes. This is because people are getting more educated thereby impacting on the way in which they conduct their daily operations. People today are more efficient in the activities that they perform. In addition, education has become global thereby enabling people from all over the world to share ideas and improve their working skills. In the case of Wal-Mart, it hires qualified personnel from different parts of the world thereby enabling it to benefit from the diverse skills which the employees possess (Lueneburger Goleman, 2010). Technology has also played a major role in terms of enabling people to perform their daily activities more efficiently. By adopting technology, organizations are able to improve the productivity of their employees thereby impacting positively on their profitability. This state of affairs has enabled organizations to increase th eir sizes and competitiveness significantly. In addition, technology and globalization have made it possible for people to move from one country to another in search of descent jobs. The work environment is experiencing exponential change today. As a result, the manner in which people perform their daily activities is also changing. Therefore, by year 2020, workforce will be completely different than it is today. For example, it is said that employee diversity is expected to prevail in 2020. This is because organizations will experience cultural diversity in the workplace. As a result, employees within the organization will have a broader set of values and believes than today. It is said that the generational divide will create disparity in the way young and old people work. It is therefore important for organizations to learn how to manage the different cultures and expectations. Since Wal-Mart operates globally, it encounters people who come from diverse cultural backgrounds. Wal- Mart will therefore be required to devise leadership strategies which will enable it to unite the different groups of people working within the organization so that they can contribute towards the overall productivity of the organization (Lueneburger Goleman, 2010). Employment will be expected to shift to deployment since labor force will be more mobile. In addition, it will be possible to work in any part of the world at any time. In order to ensure that it provides the best quality products to its customers therefore, Wal-Mart should ensure that it hires highly qualified personnel from different parts of the world. It should also pay its employees competitive wages so as to ensure that it retains the most productive and talented employees. The jobs available in 2020 will also require high level qualifications. However, since there is a shortage in the number of people who are qualified, growth and innovation is expected to experience serious challenges. It is said that most of th e population in developing economies is aging. By the year 2020, approximately 25 percent of Europeans will be over 60 years old. As a result, the aging workforce will either want to retire early or wish to work for few hours thereby reducing the profitability of organizations. By 2020, more than one third of the data will be sent through the cloud. Therefore, technology will bring together employees, clients and partners. This will enhance collaboration and improve transparency in organizations. In order to be ready for the transformation, Wal-Mart should hire highly qualified personnel who will enable it to remain competitive in the global business environment as well as enable it to cope with the various challenges that are brought about by globalization. More women are expected to take up most leadership positions in the work environment by 2020. It is said that 1 out of every 3 workers will be a woman. This will change the culture of many companies since the management style th at women adopt is different from the one that men adopt. In a research that was conducted on 500 fortune 500 companies, it was observed that the companies which had more women in leadership positions attained higher return on equity. Studies reveal that most women usually manage organizations in a more cautious manner than men. Many women focus on the long term goals of their organization (Kouzes Posner, 2008). It is therefore important for Wal-Mart to consider the issue of hiring more women in positions of leadership in order to ensure that it benefits from the unique leadership style that women practice. Telecommuting is a different kind of work atmosphere that is expected to have significant impact in the way organizations carry out their daily operations. Many organizations are adopting this type of job structure because of its convenience. Telecommuting provides opportunities such as video conferencing, Hot Desks, and smaller offices. By adopting telecommuting, organizations e nd up with flexible workforce and they also reduce recruitment costs. When companies enable remote working conditions, issues such as traffic congestion will reduce significantly. It is therefore important for Wal-Mart to incorporate some aspects of telecommuting to enable it reduce the time wasted while commuting as well as enable its employees to be flexible while working within the organization. Leadership trends impacting on Wal-Mart Wal-Mart implements unique leadership strategies which enable it to become successful in its operations. The company ensures that information flows smoothly from the headquarters to every store. The people from the headquarters are the ones who are sent to the stores so that they can gather information about competitors and other challenges that the stores might be facing. However, Wal-Mart’s competitors require the people from the local stores to go to the headquarters in order to give out information about the performance of the businesses. The unique practice by Wal-Mart enables the local stores to develop a close relationship with the people at the headquarters. This state of affairs has enabled Wal-Mart to be able to respond to the demands of its customers on a timely basis (Businessweek, 2010). The relationship between senior executives and employees at Wal-Mart is based on close communication, respect and high expectations. Though the employees are not given high salaries, they usually enjoy other benefits such as health care plans, profit incentives, and retirement schemes. The company also advocates for an open-door policy and provides a variety of promotion opportunities thereby enabling the employees to remain committed to realizing the goals of the organization. Though this strategy is not common in large organizations, it usually adds value to Wal-Mart’s employees thereby enabling them to devote themselves to their jobs as well as offer the customers high quality services. Technology has played a ver y important role in enabling Wal-Mart to be successful in its operations. Technology has helped Wal-Mart to improve the relationship it has with its customers and employees. The customers can therefore easily access the various services that the company offers through the internet. As a result, it is possible for customers to find more information about the products before making an actual purchase. In addition, the company has a very responsive support team who usually address any queries that the customers make. Recommended Changes for the future Leadership actions to be taken The global business world is very competitive today. As a result, it is important for an organization to ensure that it implements strategies which can enable it to run smoothly. Therefore, in order for Wal-Mart to continue being competitive in the world today, there are certain measures that it should adopt. Wal-Mart should invest in its employees. It should ensure that its employees are versant with the mo st complex means of production. Since technology keeps advancing, Wal-Mart should ensure that its employees get relevant training regarding the technology is use. This would ensure that the productivity of the employees within the organization remains consistent. In addition, the company should consider hiring talented people who would be responsible for handling sensitive tasks within the organization. In order to attract highly talented people, Wal-Mart should award its employees competitive salaries as well as give them rewards whenever they demonstrate exemplary performance. This would have the effect of boosting the productivity of the employees within the organization thus increasing its competitiveness (Businessweek, 2010). Digital proficiency is also an issue that organizations need to consider while carrying out their usual activities. The organizations that implement digital technology in their operations are usually very efficient in their production processes. As a resul t, it is important for Wal-Mart to ensure that it implements digital technology in all its operations in order for it to make its production processes faster and more efficient (Businessweek, 2010). The leaders at Wal-Mart should take time to learn about the strategies that the competitors implement. This way, the company would be well aware of the strategies that is should adopt so as to enable it to cope with the competitive pressure in the global market. The company can therefore be able to implement other strategies which would counter the strategies that the competitors adopt. It is therefore important for Wal-Mart to hire a team of researchers once in a while to enable it understand the market trends and the kind of strategies that it should adopt so as to succeed in the market. Concepts Application Diversity Management Diversity management refers to a situation whereby an organization is able to handle a diverse group of employees who work within the same organization. Divers ity in organizations is usually observed when they employ people who belong to different cultures or whereby young and old people are made to work together in an organization. In the case of Wal-Mart, diversity management is observed because the company is able to manage the different groups of employees within the organization thereby enabling them to work together to realize the goals of the organization. Leadership models Leadership models refer to a situation whereby certain key employees within an organization are allocated the duty of managing other employees in the same organization. In the case of Wal-Mart, the leadership process is hierarchical in nature. At Wal-Mart, the Regional Personnel Managers are the ones who manage all the activities of the stores in all the regions. The District managers on the other hand are the ones who give out information to the RPMs regarding the performance of the stores at district levels. Ethics Ethics refer to the acceptable codes of condu ct in every organization. Wal-Mart practices ethics by ensuring that all the rights of the employees within the organization are respected. It also ensures that the customers are treated fairly and that the employees receive fair salaries. Moreover, Wal-Mart adopts production processes that are friendly to the environment. Decision making models These refer to the manner in which decisions are made within an organization. In the case of Wal-Mart, the top-level managers give employees an opportunity to participate in the decision making process in order to ensure that the decisions made within the organization are effective and that every employee within the organization is able to comply with them. Problem solving This refers to a situation whereby an organization is able to address any problems that arise within it on a timely basis. For example, Wal-Mart is usually very cautious with regard to addressing issues such as production of defective products. It always ensures that any p roblems that arise are addressed in the shortest time possible in order to ensure that customers remain loyal to the organization. Conflict management processes Conflict management refers to a situation whereby an organization is able to address any conflicts that arise between employees and customers. Wal-Mart ensures that its employees and customers relate positively with each other. It does this by ensuring that the employees are well-trained to handle all customers’ queries politely. This makes the customers to trust in the products and services that Wal-Mart offers. References Businessweek. (2010). Methodology: Best Companies for Leadership. Web. Kouzes, J. M., Posner, B. Z. (2008). The Leadership Challenge. New York: John Wiley and Sons. Lueneburger, C., Goleman, D. (2010). The Change Leadership Management Sustainability Demands. Web. The Wall Street Journal. (2012). Global Leaders Urged to Support New Action Plan to Wipe Out Illiteracy by 2020. Web.

E-Maps vs paper maps Essay Example | Topics and Well Written Essays - 1500 words

E-Maps vs paper maps - Essay Example However, when a different paper map was given, the details were easily seen and accuracy was consistent while moving through the map. There was also the ability to get a general idea of the surroundings and where to move to next because the map isn’t limited by one location. The results with the GPS is one which was limited by only showing how far one needs to go to get to the location without having options for alternative paths. This leads to a lack in time and the inability to get alternative coordinates. There were also difficulties with the GPS because it didn’t pinpoint all the landmarks accurately. The interpretation of these results could lead to difficulties in trying to find the best options for getting to different points. The GPS, while working for those who want to get to a location with the easiest route and a step-by-step guide, would work effectively. However, there is a large amount of possibility for error, specifically because alternative coordinates can’t be identified and the overall changes in the system can’t be given when one goes in a different direction. The inability to show more than one point to a location while focusing on the time instead of space can lead to several errors and misinterpretations. However, a faulty map can be just as confusing as it may miss landmarks or can lead to misreadings. The advantage this has over the GPS is one can see the complete picture of their location, find alternative routes and can easily replace the map with a better guide. The GPS; however, remains with the automated expectations and can only give limited information. Twitter When using the Twitter map, I found that the same results appeared as the GPS. There were good directions and the ability to look at details, landscapes and various... The paper describes the advantages and disadvantages of E-Maps. The GPS, while working for those who want to get to a location with the easiest route and a step-by-step guide, would work effectively. However, there is a large amount of possibility for error, specifically because alternative coordinates can’t be identified and the overall changes in the system can’t be given when one goes in a different direction. The inability to show more than one point to a location while focusing on the time instead of space can lead to several errors and misinterpretations. However, a faulty map can be just as confusing as it may miss landmarks or can lead to misreadings. The advantage this has over the GPS is one can see the complete picture of their location, find alternative routes and can easily replace the map with a better guide. The GPS, however, remains with the automated expectations and can only give limited information. When using the Twitter map, I found that the same re sults appeared as the GPS. There were good directions and the ability to look at details, landscapes and various angles that were used. There was also the ability to look at the various parts of the area, specifically which was seen in real time. The particular downfall of this GPS system makes it easier for the person using the system to only use the Twitter Map as a physical map. The qualities which work with this are based on the ability to see the different alternatives when looking at the roads from a distance.

Discuss the advantages and disadvantages of using a viral marketing Research Paper

Discuss the advantages and disadvantages of using a viral marketing strategy and enterprise 2.0 tools - Research Paper Example Moreover there are other enhanced functionalities of Web 2.0 that are comprised of open interaction with a prominence on Web-based community of users. Hence this aspect facilitates the people through more open sharing of information. We can classify this marketing term when we make use of it in  Blogs, wikis, and  Web services  are the entirely seen as part of Web 2.0 (Webopedia, 2011). Web 2.0 Tools and Technologies When we talk about web 2.0 technological aspects, we see a lot of Web 2.0 tools and technologies available in the market. In this scenario various online tools and platforms are available that help us a lot in defining how citizens can share their point of views, ideas, opinions, thoughts, data and information and knowledge. In this scenario, we have various examples of Web 2.0 tools such as weblogs, RSS, video-casting, collective bookmarking, podcasts; multimedia sharing sites and social networking. These tools are helpful for the organizations for attracting more and more people and services. But the most important aspect is that majority of Web 2.0 tools are free of cost and we can use them online. There are numerous Web 2.0 tools such as Blogger, Digg, Word press, Metacafe, Furl, Twitter and YouTube (Scott, 2011). Podcasting If someone wants to play video games, he/she can easily explore a podcast submission Web-site such as www.Podcast.net. By using this site a user might download an auditory review of a competition (game) to use it on their system (Scott, 2011). Blogs Blogs are basically sequential, online diary. We can comment or put forward any suggestion through Blogger or else Word press blog (Scott, 2011). RSS RSS is normally abbreviated as Really Simple Syndication. We can think RSS as a technique for distribution of frequently changing Web contents. However various blogs along with Internet publishers collect their content as an RSS (Really Simple Syndication) feed to permit people to subscribe it without any difficulty (Scott, 2 011) (Scott, 2011). Social Bookmarking The aspect of social bookmarking facilitates people to visualize and comment on the blog post. In this way a user can carry out this task by distributing it to some blog post to a social bookmarking site. In this scenario there is a well known example that is www. Del.icio.us. Moreover it is a normal viewpoint that social bookmarking sites are Web pages that are helpful in maintaining common lists of user- formed Internet bookmarks for displaying comment related aspects (Scott, 2011). Social Networking Social networking is a famous term that we hear every day in our normal life. Individuals who visit bookmark web-site for these ‘game assessment’ tags are probably used for our bookmark. Thus large number of individuals can easily explore our bookmark as well as make a comment on it of their choice. Consequently we will think ourselves to be a part of a group of persons who have a common interest in video games although we have examp le of an important social networking site like Digg (Scott, 2011). Viral Marketing Definition Viral marketing is a  term that is commonly used to discuss marketing strategy factors. It is also referred as a marketing methodology that allows and support people to pass along a market related message (MarketingTerms, 2011). The idea of viral marketing is a little bit different as it spreads a thought while its distribution actually

HR and Leadership (new) Essay Example | Topics and Well Written Essays - 3000 words

HR and Leadership (new) - Essay Example ather than decision making. For HR to be leading the department should employ effective strategy and solution to resourcing and ensuring there is talent planning and development, service delivery is at its best with well-coordinated systems of communication which involves employee engagement and relations. Thus leading HR should be determined in performance and must reward employees on good work done. Above all the human resource management should be of credible personality, driven to deliver, decisive thinkers, role model and should have courage to challenge actions in the organization. Organization is important to ensure delivery of services and attainment of objectives if structural changes are effectively managed (Woodrow, 2012). Organizational structure of any firms matters a lot as if it’s well organized it will be easy to effect changes because the values , believes and attitudes set by an organization so there is well spelt out procedure on how everything is coordinate d in the organization including , communication systems and responds to the environment. Strategic human resource management relies mostly on resource based view of the firm which suggests human resource practices leads to high performance and sustained in competitive environment. Top management should ensure high technology is employed in firms to enable HR practices build up mentoring, give incentives to performing workers and also enable performance appraisal which encourages development of working relationship (Collins&Clark, 2003). HRM and worker performance Human resource development can be achieved be ensuring you hire only qualified individuals with potential of learning and adapting to changes and training them to increase their performance and increasing knowledge assets in the organization. Human resource management creates value and increases firm’s performance and also increases interactions between employees and customers which in turn shapes customers perspecti ve of the quality of service they obtain from the firm. If the employee put time and effort in satisfying customers’ needs this increases customers buying behavior and trust in the firms products hence the firm is able to maintain existing customers and all gain new ones as customer experience ultimately attracts new clients. Commitment of human resource department, impact the willingness of employee to satisfy customer’s needs and the general performance of the firm (McClean, 2009). HR departments have being viewed as the greatest assets in any organization and are actively involved in selection , training and ensuring changes are implemented to increase the performance of the firm is competitive in the current environment which translates to good results both financially and product wise . HR department must comply with the organizations objectives in order to ensure that any changes they impose are compatible with the client’s needs. Before any change is prop osed should be wide consultation among top management to ensure it’

Development of an Equation Essay Example for Free

Development of an Equation Essay Purpose: Investigate a chemical reaction using lab procedures and observations. Then, find a pattern of reactivity and explain the findings using a chemical equation and particle diagram. Procedure: Refer to: Department of Chemistry, The Ohio State University. Development of an Equation. General Chemistry 1210 Laboratory Manual. Vol. 2013-2014. Plymouth: Hayden-McNeil. 32-35. Data/Results: Part A: In the potassium iodide solution, I think there were potassium atoms as well as iodine atoms. In the lead nitrate solution, I think there were lead and nitrate ions. The potassium atoms and the lead atoms can be classified as cations, since they are metals. The iodine atoms and the nitrate ion can be classified as anions since they are nonmetals. Upon mixing, the solution turned into a cloudy yellow color. Evidence that a chemical reaction occurred was that the two solutions created a new color because the two solutions were originally colorless. There was no gas formed. Part B: (Testing the Anions) Iodide reaction with hydrogen peroxide observations- The precipitate at the bottom turned into a red solid and the liquid solution was a dirty yellow color. Nitrate reaction with hydrogen peroxide observations- A colorless precipitate formed at the bottom and looked like a bubble. It was a relatively large bubble. The liquid solution was colorless and cloudy/fizzy. Since the reaction resulted in some fizzing and bubbles, this is indication that a gas was formed. (Testing the Cations) Potassium reaction with thioacetamide observations – No reaction occurred. Lead reaction with thioacetamide observations A violet-black precipitate formed at the bottom of the test tube and the liquid solution was a cloudy grey color. It was about the same size precipitate as the nitrate reaction with hydrogen peroxide. Strong smell from the thioacetamide. Part C: Identification of ions in the precipitate that forms when lead nitrate solution is added to potassium iodide solution. (Testing for Anions) Reaction with hydrogen peroxide observations- A dark red precipitate formed at the bottom of the test tube and the liquid solution was colorless. There was not a large amount of precipitate formed and it sort of smeared along the inside of the test tube. Inferences: What anions are in the precipitate? -iodine (I-) When compared with results from part B to test anions, similar results were found. A dark red precipitate was formed in both. (Testing for cations) Reaction with hydrogen sulfide observations- A small, violet-black precipitate formed at the bottom of the test tube and the liquid solution was grey and cloudy. Inferences: What cations are in the precipitate? – lead (Pb2+) When compared with results from part B to test cations, similar results were found, A violet-black precipitate was formed in both tests. Exchange reaction- Positive potassium started off with negative iodine, and positive lead started off with negative nitrate. Potassium switched to combine with nitrate and lead switched to combine with iodine. Part D: Testing of Precipitate| Observations on Initial Precipitate Formed (relative amount, etc.)| Lead Nitrate: Potassium Iodide Ratio| Tube 1| Powdery, yellow precipitate formed at the bottom. Not very much precipitate. Little to no streaking. Clear liquid solution above precipitate. | 3:1| Tube 2| Powdery, yellow precipitate formed at the bottom. Equal to tube 1. Little to no streaking. Clear liquid solution above precipitate.| 2:1| Tube 3| Powdery, yellow precipitate formed at the bottom. A little more precipitate than tube 1 and 2. Little to no streaking. Clear liquid solution above precipitate.| 1:1| Tube 4| Powdery, yellow precipitate formed at the bottom. Much more than tube 3. Noticeable streaking of precipitate along sides of test tube. Clear liquid solution above precipitate.| 1:2| Tube 5| Powdery, yellow precipitate formed at the bottom. Most precipitate formed out of all test tubes. A lot of streaking of the precipitate along sides of the test tube. Clear liquid solution above precipitate. | 1:3| Testing of Supernatant| Observations| Inferences: Which ions were in the supernatant? List cations and anions.| Tube 1| The solution was clear with lead nitrate, but turned a yellow cloudy color with the potassium iodide. | Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 2| The solution was clear with lead nitrate, but turned a yellow cloudy color with the potassium iodide.| Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 3| The solution was clear with lead nitrate, but turned a yellow cloudy color with the potassium iodide.| Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 4| The solution was clear with both the lead nitrate and the potassium iodide.| Pb2+ (lead)-cationsNO3- (nitrate)-anions| Tube 5| The solution was a little yellow with the lead nitrate, and a little less yellow with the potassium iodide.| K+ (potassium)I- (iodine)| Discussion/Conclusion: In part A, the first step was to obtain 5 drops of potassium iodine and 5 drops of lead nitrate and put them into a test tube and record observations. Then, to test the anions in part B, 5 drops of potassium iodine, 5 drops of nitric, 10 drops of dichloroethane, and 5 drops hydrogen peroxide to a new test tube. Then to a separate test tube, 5 drops of potassium nitrate, 5 drops of nitric acid, 10 drops of dichloroethane, and 5 hydrogen peroxide to a new test tube. Both should be stoppered and shook to produce two distinct layers. To test the cations, 2 test tubes would each get 20 drops of thioacetamide and 2 drops of nitric acid. One would get 5 drops of lead nitrate and the other 5 drops of potassium nitrite. Both test tubes were heated for 5 minutes and observations were recorded. In part C, the sample was used from part A and the test tube was centrifuged, then the clear aqueous layer was removed and discarded and the precipitate was washed with distilled w ater. This process was repeated once more. To test the anions, 5 drops of nitric acid, 10 drops of dichloroethane, and 5 drops of hydrogen peroxide were added to the solid precipitate and the test tube was stoppered and shook. These results were compared to the results from part B. To test for cations, the less colored aqueous layer was transferred to a clean test tube and the leftover layer was discarded. The solution was heated in a water bath until clear. 20 drops of thioacetamide were added, stirred then heated in a water bath and compared to the results from part B. In part D, to determine the ratio of  ions in the precipitate, 5 test tubes were labelled 1-5 and were filled according to table 3.1 on page 34 of the lab manual. The same medicine dropper was used for all drops and the test tubes were stoppered and shook, then centrifuged. The relative amounts and appearance of each precipitate were recorded. To test for potassium of iodide ions in the supernatant, 5 drops of lead nitrate were added to 5 separate test tubes with along with 5 drops from the appropriate test tube solution. The same was done to test for lead or nitrate ions, but potassium iodide was added instead. The perfect ratio for thi s lab was 2 potassium iodides for every lead nitrate. This ratio was found from balancing the equation and from comparing the results from part C to part B to match the observations of the precipitates. The ratio is the molar mass ratio of the balanced equation. The balanced equation was: 2KI(aq)+Pb(NO3)2(aq) 2KNO3(aq)+PbI2(s) and the formula of the precipitate was PbI2(s) based on the observations. In part B, the test for anions resulted in a dark red precipitate which was the iodide solution with hydrogen peroxide. In part C, the same results were found when lead nitrate and potassium iodide were added to hydrogen peroxide, therefore; the anions found were iodide ions because it has a negative 1 charge. In part B to test cations, the precipitate was a violet-black color for the lead solution reaction with thioacetamide. In part C, the same results were found when lead nitrate and potassium iodide were added to hydrogen sulfide. The cations found were lead ions since they have a positive 2 charge. Some inherent errors could have been while extracting the clear aqueous solution, some of the precipitate could have been extracted with the solution and transferred into another test tube. Upon heating, not all of the precipitate dissolved. Some of the drops with the micropipet varied also. The medicine dropper was more precise with the drops. Through this lab, a chemical reaction was used to find the pattern of reactivity which was an exchange reaction. This is known by finding the chemical equation and properly balancing it which is seen above. This lead to the ability to create a particle diagram and the findings of a perfect ratio of lead nitrate to potassium iodide.

Positioning Essay -- Marketing Advertising Advertisements Essays

Positioning Many people consider marketing as a means to let creative juices flow. In many ways, this can be true. But what many do not realize is that marketing needs common sense and logic to a certain extent. This applies to both internal and external marketing. Companies tend to lose focus – whether it be because it is having a difficult time dealing with high growth or because a few upper management ‘wanna-be’s’ try something bold (without thinking). This is where positioning comes into play – if you want to survive or prosper, that is. So what is positioning about? Positioning is a concept that sparked a revolution in advertising. It was developed in by the authors of â€Å"Positioning: The Battle for Your Mind†, Al Ries and Jack Trout. The book was published in 1981 and became one of the top sellers or all time. Positioning was the first concept to deal with the problems of communication in an over-communicated society. With positioning you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. With this approach, a company creates a ‘position’ in the prospect’s mind, one that reflects the company’s own strengths and weaknesses as well as those of its competitors. Product positioning is an important strategy for achieving differential advantage. Positioning reflects the â€Å"place† a product occupies in a market or segment. A successful position has characteristics that are both differentiating and important to cons...

How does Austen convince the reader that Lizzy is right to reject Mr.Collins’ proposal?

From the first sentence of the passage, Austen demonstrates that Mr Collins is not a suitable husband for Lizzy when she says â€Å"Mr Collins was not a sensible man. † In Chapter 15, Austen describes the character of Mr Collins in more detail reinforcing the statement made in the opening sentence. Mr Collins is then described as being stupid and his natural stupidity has not been helped by ‘education or society. ‘ Although Mr Collins had been to university, he had ‘only kept the necessary terms. ‘ so he had not improved himself as a result of attending. Mr Collins was brought up as by a stingy father who gave him no guidance and gave Mr Collins a ‘great humility of manner' meaning he was reluctant to involve himself in society. When Mr Collins is recommended to the living of Hunsford by ‘fortunate chance' he is forced into society and his ‘early and unexpected prosperity' has gone to his head. He venerates his patron Lady Catherine de Bough, and Austen's use of the word ‘veneration' suggests the religious awe with which Mr Collins regards Lady Catherine. It is ironical that a clergyman who prides himself on setting an example to his parish practically worships his patroness. Austen describes him as ‘a mixture of pride and obsequiousness, self-importance, and humility. ‘ Mr Collins intends to marry one of the Bennet daughters, but Austen's description of Mr Collins convinces the reader that his behaviour makes him unsuitable for anyone. Before arriving at Longbourn, Mr Collins had decided he would marry the eldest of the five daughters, Jane. However, Mrs. Bennet tells him that Jane is likely to be engaged so Mr Collins decides to marry Elizabeth instead. This decision to change his affections was made ‘while Mrs. Bennet was stirring the fire,' which highlights the absurdity in the switch in his affections. Chapter 19 shows Mr Collins at his most well intentioned, but also at his most stupid. Lizzy feels awkward when Mr Collins asks to speak with her, and she is ‘torn between distress and diversion,' meaning that she didn't know whether to laugh or cry. Mr Collins however, sees this awkwardness as a mark of a good upbringing and shows his insensitivity by failing to see Lizzy's unhappiness at the interview. Mr Collins then claims he will be ‘run away with by (his) feelings' which brings Lizzy to the verge of laughter at the very notion. Mr Collins' â€Å"solemn composure† would ever lead him to be romantic. Mr Collins gives three reasons for marrying, but none of them consider Lizzy's feelings, they only satisfy him. The first reason is to set an example to his parish; the second is to ensure his happiness, without considering Lizzy's, and the final reason is his patron, Lady Catherine de Bough told him to marry. Mr Collins shows his absurd veneration of Lady Catherine by recalling the whole conversation when she told him to choose a suitable wife. So part of the reason Mr Collins is marrying is to satisfy his patron, who, according to Mr Collins, will think Lizzy a suitable wife. Mr Collins assures Lizzy that were she to marry him, she would be able to meet Lady Catherine, something he sees as a real privilege. Mr Collins explains to Lizzy how Lady Catherine will enjoy her ‘wit and vivacity,' yet also says how Lady Catherine's high social rank demands silence, so it is a mystery how Elizabeth will be able to demonstrate ‘wit and vivacity' when she is required to remain silent! It is evident from Mr Collins's attitude that he views Lady Catherine as being more important than his intended wife, but he further compounds his errors by telling Lizzy there are many ‘amiable young women' in his neighbourhood. He also believes the marriage is right as a reconciliation because Mr Bennet's estate is entailed away form the family line to Mr Collins. So far, the reader has not seen a motive of love at any point in this proposal, Mr Collins has talked of pleasing himself and his patron. However, from chapter 15, the reader can see that there is no depth to Mr Collins's affections; he had simply resolved to choose a wife, almost for the sake of having one. Mr Collins, however, assures Lizzy of the ‘violence' of his affection. He also claims that at as soon as he entered the Longbourn house he had ‘singled out' Lizzy as the companion of his future life. The reader knows this to be untrue as Mr Collins only chose Lizzy when he was told Jane was likely to be engaged. Austen convinces the reader here that Lizzy should reject Mr Collins because it is evident that there would be no element of love in the marriage, and Mr Collins is portrayed as being selfish and dishonest during this conversation. Austen shows the reader that Mr Collins has a complete lack of self-knowledge. Mr Collins claims to be ‘perfectly indifferent' to Lizzy's fortune as she is not entitled to a large inheritance, yet he knows the precise details of her inheritance and speaks at length on the subject. It is evident although Mr Collins professes to have no interest in her fortune, that he is interested enough to research the exact nature of Lizzy's inheritance. Mr Collins's blundering would make Lizzy even less likely to marry him than she was before the start of the proposal. He tells Lizzy there are plenty of pretty girls in his Parish, and speaks at length about the death of Lizzy's parents, further demonstrating the fact that he had no idea about the correct way to behave in society. Whilst making his long speech, outlining the benefits of the marriage for himself and venerating Lady Catherine, Mr Collins had not considered that Lizzy might refuse him which shows great arrogance and complete lack of thought. When Lizzy is finally able to reply, she replies politely, thanking Mr Collins for his compliments, and unsurprisingly, refuses Mr Collins's proposal. Yet, Mr Collins further shows his complete ignorance of society by refusing to accept Lizzy's refusal! Mr Collins, claiming to have great knowledge of society, believes that ‘it is usual for young ladies to reject the man they secretly mean to accept. He does not understand society and the idea that young ladies would refuse to marry a man they loved is ludicrous. Lizzy tries to convince Mr Collins to accept her refusal by referring to Lady Catherine, claiming ‘she would find me in every respect ill-qualified for the situation. ‘ Mr Collins however, thinks exactly the opposite believing Lizzy' s ‘modesty and economy' make her a suitable wife. These were two of the qualities Lady Catherine instructed Mr Collins to look for in a wife. Mr Collins continues to persist and he outlines the reasons why he is convinced Lizzy secretly loves him. These include ‘my situation in life, my connections with the family of de Bough'. He further insults Lizzy saying she might not get another chance of marriage largely because her ‘portion is so small' meaning her lack of wealth will ruin her chance of marriage and he is probably the only man who will accept her. He still refuses to accept Lizzy's refusal, and Lizzy leaves the room to appeal to her father ‘whose negative might be uttered in such a manner as must be decisive. ‘ Austen does not make the reader feel sorry for Mr Collins, but portrays him as a totally unsuitable husband for Lizzy. The initial description of Mr Collins in chapter 15 tells the reader what Mr Collins is like, and Austen's view of him as ‘not a sensible man' is totally accurate. In chapter 19, we see Mr Collins's stupidity during his proposal to Lizzy, and it is obvious Mr Collins does not know how to behave, nether does he have any understanding of people's feelings. It is Austen's description and portrayal of Mr Collins that convinces the reader that Lizzy is right to reject Mr Collins and that she deserves a much better husband.