History Research Topic - Bosnian Genocide free essay sample

By doing this research study I hope to improve my research skills which will be a great start before I go to university. I hope it will help me make my note-taking and reading better but also it will be an independent form of learning. My aim is to find out what actually happened in 1995 and to learn what I can about this part of history. The sources that I used were Internet and a book. At first I will do some general reading about the event and then I will focus more on my topic. Sources: http://www. history. om/topics/bosnian-genocide REVIEW OF THE PROCESS For my research topic I went to my local library but I couldn’t find any book which would contain information on my topic that I need. I found information that I wanted on the internet. However some sites were biased and unfair which meant that I had to compare a lot of different sites. We will write a custom essay sample on History Research Topic Bosnian Genocide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then I read all of my sources and I began to taking notes. It was so useful for me when I started to write my essay because I had the main information that I needed together in one place. At the beginning of my essay I found it hard to do, but later I knew how I want in to look like and what I want to say write. I wrote out a rough draft which was too short so I had to add more details about the event. ESSAY ! The word Genocide means killing or destroying members of an ethic group because of their race, nationality or religion. It is one of the worst crimes that people ever came across when thousands and millions of people were murdered. From 1992-1995 that was happening in Bosnia-Herzegovina. Bosnia is a country in south-eastern Europe that emerged after the break-up of Yugoslavia in 1980. The conflict between the three main ethnic groups in Bosnia, the Serbs, Croats, and Muslims, resulted in genocide committed by the Serbs against the Muslims in this country. After the First World War country was united with other Slav territories to form Yugoslavia. At the time, the population of Bosnia consisted of over 1,300,000 Serbs which were Orthodox Catholic Christians, million Muslim Bosnians and around 700,000 of Croats. They all were strong attached to this land by the historical and local claims. After the death of Josip Broz Tito, elections in 1990 brought nationalists to power in Slovenia, Macedonia and Croatia, which declared independence in 1991 and were recognised internationally. The Leader of Bosnia’s, Alija Izetbegovic called for independence too, and the country was recognised as independent by the USA and the EU in 1992. However, Bosnia’s Serbs weren’t happy because they wanted to be part of â€Å"Greater Serbia†. a Serbian named Slobodan Milosevic, a former Communist responded to Bosnian’s declaration of independence by attacking and bombarding the capital city, Sarajevo. Serbs shot down civilians in the streets, including over 3,500 children. In the period preceding the attack of Serbs, Bosnian army used the ‘safe area’ as a base to attack the Serbian population. Since April 1995, the Serbs took over the area around the Srebrenica, cutting off supplies and humanitarian aid. In May 1995 the United Nations decided not to increase the units to protect the ‘safe area’ in Bosnia. In July following year Serbs troops entered Srebrenica. They not only attacked the ‘Safe area’ but also attacked the U. N. peacekeepers as well. The Dutch soldiers had been taken prisoner by the Serbs and nobody did anything to help them. Serbs had already fought with Muslim soldiers in the other villages so it was easier for them to get in. It was the time of murder, torture and beating. They destroyed homes, workplaces and places of worship that were important for Muslims. Serbs separated civilians, putting the women and girls on buses to Bosnian-held territory. Some of them were treated very badly. They were raped and sexually assaulted while the men and boys between the age of twelve and ixty were killed immediately or they were sending to concentration camps. Up to 3,000, who tried to escape, were shot or decapitated in the fields. A third of the 5,200 refugees from Srebrenica were less than 5 years old. Finally on August 30, 1995, effective military intervention finally began as the U. S. led a massive North Atlantic Treaty Organization (NATO) bombing campaign in response to the killings at Srebrenica which last for thr ee weeks. Because Serbs stars to become weak, Milosevic agreed to enter the talks in Dayton, Ohio, USA in November 1995. In result, an agreement that ended the war was signed in December 1995. It divided Bosnia into a Croat-Muslim Federation and Republika Srpska. Srebrenica is considered the largest murder in Europe after the Second World War were over 8,000 people were killed in this bloody massacre. A NATO peace-keeping force was deployed which is still there, facing intractable social and administrative problems. Later, in 1996, election was held which produced a three-man presidency representing the main Bosnian groups. Srebrenica was re-inhabited but Serbia left huge internal displacement of population from which the people have not yet recovered. The tragedy of this place will forever haunt the history of the U. N, a massacre of people who believed that Un will help them and they will be safe. Evaluation of the sources http://www. history. com/topics/bosnian-genocide This website briefly explained the story of what happened in Bosnia. It contained enough information for me to be able to know the basic stuff about the event from the 1995. It was easy to read, language was clear and I could cross-check it with my other sources. The website had many links for some good articles about what genocide is which helped me a lot with my essay. www. nytimes. com This website gave me primary source information about Srebrenica Massacre. It contained articles from time when the war broke-out but also the period during the genocide (1992-1995). The articles showed the political side of the conflict and it was really interesting and instructive form me to learn something from a different point of view.

Lynx Essays - Lynx, Eurasian Lynx, Bobcat, Trapping, Kitten, Hare

Lynx Essays - Lynx, Eurasian Lynx, Bobcat, Trapping, Kitten, Hare Lynx Lynx by Cody White Academic Orientation Mr. Keown period 7 December 19, 1997 With a pounce and a hop the speedy lynx chases the bleached white hare through the bushes. Poof! The hare disappears into the shiny white powder. Then the sly lynx picks up the scent of the hare and pounces toward the small hairball. The sharp elongated claws dont dig in, and the hares long slender legs launch himself out of the hole and out of danger. The swift cat swings his claws around to hit the fast hare, but he hits the snow right under his back legs. The hare runs right between two willow trees and into a narrow opening which has a bunch of fallen willow trees. The hare has escaped from the lynx this one time, but the lynx will find other food. The lynx is a pale brown to brownish grey with black streaks on its neck, forehead, and on the back. It has a short tail, long tuffed ears, long slender legs, wide feet for control in the snow, and long very soft fur. The lynx will grow to be 30 to 40 inches long, and 24 to 28 inches high from feet to shoulders. They usually weight 15 to 45 pounds. When you see the lynx, at first sight, it looks gaunt and lanky, but it is really fast and muscular. The back legs are longer than the fore legs for better pouncing ability. From the front the lynx looks royal with its hair on its face coming out to two points (Myers 136). The lynx is closely related to the bobcat, which populates the north American region. The bobcat does not have big fluffy paws, or is not as big as the lynx in relative size. They have two different food varieties. The lynx eats hares ,and also may prey on small deer, dall sheep, grouse, mice. Rarely they feed on fish. On the other hand bobcats feed on grouse , fish, and other small rodents. Lynx chase and still hunt their prey. They chase hares or they stay up on cliffs and branches, and waiting to pounce on the animal as it goes by. The lynx ranges from Alaska, all the way across Canada. The lynx are usually found in climax forests and dense undercovers. They are usually found where hares are abundant. If there are no hares in the vicinity, they travel out into the tundra to find food. Lynx breed during March and April. The gestation period is 60 days long ( Myers 135) . They will have from 1- 4 kittens each year. They usually have dens, where they keep their kittens, in hollow trees or under a pile of brush. The kittens stay with the female until well into the next winter. The kittens dont open their eyes until 10 days after birth. They also only nurse for 3 to 4 months. When the population of the hares are up the litters of 2 to 4 kittens have a lot better chance to survive in the wilderness with their parents. When food is not abundant the female lynx might not have a litter at all that year or not until the hares have come back. Lynx usually are silent, but the males make a screeching noise to find a mate during breeding season. The weird thing about the lynx is when it is in a trap. It doesnt make a sound. It sits there calmly accepting its death. The Lynx are sly creatures that prowl at night to find their food. That is usually the reason why people dont see the lynx out in the wilderness a lot. The lynx are sensitive to bright light, because their eyes are made to see at night. Adult males usually hunt alone, not in packs like wolves.The females usually hunt with their family if the kittens are old enough to go along. The kits hunt with their mother and learn skills from her until they leave in the fallowing winter. The huge feet of the lynx give it superb agility in the snow. The lynx has been known to chase down slow clumsy fox that has slim and slender feet that dont give them any leverage on top of the snow. Trapping lynx

The Robustness of Authoritarianism in the Middle East Essay

The Robustness of Authoritarianism in the Middle East - Essay Example She begins with an analysis of the common explanations but then goes on to highlight the exceptional factors that hinder democracy. She cites examples and elaborates them to support her claims. In addition, she makes comparisons with the situation in other regions to make her claims more valid. She uses the exceptionalism comparative perspective to identify the real causes. Bellin starts with a citation of the Freedom House report on the level of democracy in different regions. While the number of free countries is doubling in other regions, the freedom house report indicated stagnation in the Middle East and North African region. She mentions the statistics as an anecdote to awaken the attention of her readers. Obviously, this report implies that something is definitely wrong in these countries. The author makes a supported claim that most countries in the region have failed to take the challenge of embarking on a journey towards democracy. She then mentions the obvious reasons that may be the cause of the stagnation. According to her, the obvious reasons do not offer valid explanations as to why the region does not make efforts towards democratization. These reasons include the existence of weak civil societies in the region that lack the impetus and capacity to advocate for democracy. In addition, labor unions in the region lack notable activity that can foster democracy. She also highlights the fact that the non-profit organizations in the region lack the appropriate grounding for them to participate in activities that can initiate a democratic transition. In elaboration, she mentions that since association life in the region is weak, the society lacks the capacity to exert pressure on the state to adopt a democratic setting. In addition, the state drives all economic projects of the countries through rental sources of income (Diamond 97-98). The state determines the level of employment as well as the rate of economic growth in the region. The people lack t he autonomy to create new economic ventures for themselves. Therefore, as long as they depend so much on the state, they cannot make demands from it. Increased poverty, illiteracy, and inequality limit the people from demanding democracy. As argued, these factors scare the few elite in society. The masses cannot commit to fighting for democracy as they have other pressing issues on the side. Next, she explains the claim that the Middle East and North Africa lack close proximity to democratic republics. Usually, analysts argue that close proximity to a democratic country offers demonstration effect. Some analysts claim that Islam is incompatible with democracy. Islam is prevalent in the Middle Eastern and North African countries and may be one of the reasons making it difficult for the people to embrace democracy. Bellin argues that the above circumstances are not preserves for the Middle Eastern and North African regions. The same factors exist in other regions that have shown remar kable progress towards democracy. She compares the situation in these regions with the realities in other regions. Her illustration of the progress in the sub-Saharan region despite the weak societies outweighs the claim that presence of a weak civil society hinders the Middle East society and North African countries from advancing towards democracy. On a different point, a high economic command from the state is not a factor that these

MULTINATIONAL CORP-EVOL & CUR ISSUE Movie Review - 2

MULTINATIONAL CORP-EVOL & CUR ISSUE - Movie Review Example As the financial crisis got worse, the Federal Reserve took unusual and unparalleled actions to re-establish financial stability. Unemployment rate continued to rise until mid-2003, as the United States economy was rebounding from a small recession in 2001. The Federal Reserve was worried that the economy would slide into recession so they kept the federal funds rate very low. The rate reached 1 percent by mid-2003 (Labonte and Makinen 9). As the economy began to expand and prices began to increase, the federal funds rate was increased to 5.25 percent by mid-2006. According to Labonte: It is now argued by some economists that the financial crisis was, at least in part, due to Federal Reserve policy to ensure that the then-ongoing expansion continued. In particular, critics now claim that the low short-term rates were kept too low for too long after the 2001 recession had ended, and this caused an increased demand for housing that resulted in a price bubble (Labonte and Makinen 9). The economy was more and more susceptible to changes in short-term interest rates largely due to the move to floating interest rate mortgages from fixed interest rate financing for housing. The Chairman of the Federal Reserve Benjamin Bernanke stated that the low home mortgage rates were largely caused by a glut in global savings. Bernanke went on the say that the Federal Reserve had little control over these savings due to constraints in the regulatory framework. The Federal Reserves later policy of tightening monetary policy was to burst the housing bubble, claim critics. The critics further suggest that lax lending standards, which were regulated by the Federal Reserve, also contributed to the crisis. The subsequent increase in bank leverage ratios meant that they could borrow more overnight and create collateralized debt obligation (subprime loans) in the securitization chain. When the housing bubble burst, it led to a

Value of Real Estate Loans Issued By Commercial Banks Essay

Value of Real Estate Loans Issued By Commercial Banks - Essay Example The onset of the new millennium brought many developments for the banking sector globally. As such, the increased knowledge about mortgages and advanced exposure to access of finances meant that commercial banking business was as competitive as it was enjoying demand. In the year 2005, the United States economy was experiencing increased interests in housing and property development. Besides, the commercial banks increased their lending incentives in a bid to acquire the largest customer base of the growing credit demand.   In the first quarter of 2005, the real estate loans for residential, commercial and farmland were 1.43%, 1.12%, and 1.70% respectively (Federalreserve.gov, 2015). The low-interest rates in comparison to those of the fourth quarter of 2004 acted as incentives for consumers who wanted to capitalize on the credit availability opportunity provided for by the low-interest rates. As depicted in Figure 1 below, the rates of exposure to loans for both Commercial Real Es tate (CRE) and Construction and Land Development (CLD) was gradually increasing, thereby approaching the peak in 2005.The loan incentives put in place by commercial banks encouraged borrowing for risky mortgages, which threatened to go up, as is always the case of property appreciation for assets in high demand. The first quarter of 2006 indicated the beginning of the gradual discrepancies in the interest rates, as the real estate loans for residential, commercial and farmland settled at 1.60%, 1.02%, and 1.53%.

Challenges Facing The Internationalization Of Chevron Management Essay

Challenges Facing The Internationalization Of Chevron Management Essay Chevron falls among the worlds top leading energy companies. Its headquarters are in San Ramon, California, and it boasts of numerous branches and divisions in many countries worldwide. Its core business is oil and gas, and the drilling and harvesting of the same from oil reservoirs all over the world. Chevron can trace its origins back to 1879, when oil was discovered at Pico Canyon, California. Because of that discovery, the Pacific Coast Oil Company was formed, and it later became Standard Oil Company of California. With the 1984 merged with Gulf Oil Corporation, Standard Oil Company then became Chevron, as it is known today. The merger with Gulf Oil corp. almost doubled Chevrons reserves of oil and gas, and went a long way in the making Chevron the energy giant it is today (Biographiq Business Profile 2008, p.4). However, Chevron was not done yet, and continued to expand its territory through further mergers. In 2001, Chevron merged with The Texas Fuel Company, which was also known as Texaco, of Beaumont, Texas. In 2005, it also acquired the Unocal Corporation, and affirmed its position as a leader in the energy industry. Their natural gas and crude oil reserves had greatly increased all over the world through these acquisitions (Qontro 2008, p.12). In the light of such success in the oil industry, Chevron expanded its influence into other industries like coal, petrochemicals, technology, and power generation. Chevron Mining Inc., a subsidiary company of Chevron, operates three coalmines in Berry, Alabama, McKinley, New Mexico and Wyoming and a mineral mine in Questa, New Mexico in the United States. Chevron Mining Inc. is headquartered in Englewood, Colorado and supplies molybdenum and coal to customers all over the world. In the industry of petrochemicals, Chevron combined with Phillips Petroleum Company, now ConocoPhillips, to form Chevron Phillips Chemical Company LLC (CPChem, p. 2). CPChem is a leading producer of products like Olefins and Polyolefins, Aromatics, Alpha olefins, and Styrenics. CPChem has 35 manufacturing plants in the United States, Colombia, Brazil, China, Singapore, Saudi Arabia, Qatar, South Korea, and Belgium and employs over 4500 employees. In the power generation industry, Chevron currently has 13 power-generation facilities in the United States and in Asia that make the use of geothermal, wing and natural gas to produce electricity. The wind-powered facility is only one, and it is located in Casper, Wyoming. It began operations in 2009. In Asia, Chevron facilities are mainly geothermal; two of these are in Indonesia, at the Darajat and Salak fields in West Java. It also has facilities in the Philippines, where it manages steam fields that supply geothermal energy to the Mak-Ban and Tiwi power facilities. Chevron, in light of the evolving global energy industry, also invested in research and technology. It was seeking cleaner solutions, and more affordable and more reliable energy than the solutions the energy industry had to offer. In seeking these solutions, Chevron specialized in bio-fuels and emerging energy applications, and formed the Energy Technology Company, Information Technology Company, and Chevron Technology Ventures to assist it to accomplish its goals. Presently, overall, Chevrons network stretches over 28 countries in six continents in the world. These nations are Angola, Argentina, Azerbaijan, Australia, Bangladesh, Belgium, Brazil, Canada, Chad, China, Colombia, Kazakhstan, Indonesia, Kuwait, Netherlands, New Zealand, Nigeria, Philippines, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Thailand, Cambodia, Trinidad Tobago, United Kingdom, United States, and Venezuela. Internationalization Strategies Chevron has had to use various strategies to enter into international markets that it has considered lucrative. In some nations, it has used the principle of Foreign Direct Investment (FDI) to gain favor with prospective nations whose markets it has wanted to explore, or whose resources it has desired to harvest. Angola is one example of a nation in which Chevron penetrated and established roots. Presently, Chevron stands as one of the largest producers of oil in Angola. Chevron discovered considerable reserves of oil and natural gas, thus, in order to be accepted by the Angolans, it committed itself to working closely with the local communities to empower and equip the people with skills and knowledge that they could use to create lasting social development and economic growth. This was shown in the introduction of the Angola Partnership Initiative, which was initiated in 2002. The goal and purpose of this initiative was to help build capacity of government development agencies and nongovernmental organizations, and to assist in alleviate poverty through the development of small and medium sized enterprises. Chevron invested an initial amount of $25 million in this project, and multilateral and national development programs later matched that by $31 million. In healthcare, Chevron committed funds towards the reduction of mortality, especially in women and children. In 2009, combined with several partners, it gave to the Cabinda Tuberculosis Program drugs worth $185,000 as well as consumables and x-ray equipment. According to statistics, the program treated 110 patients, and 73 of these were cured. Between 2008 and 2011, Chevron also boosted the governments efforts in combating malaria by giving $5 million, towards this purpose, to the Global Fund. As at 2009, more than two million individuals and over 70 institutions had benefitted from programs funded by Chevron. These institutions included schools and hospitals. This kind of community development was done not just in Angola, but also in other countries into which Chevrons invested, and it has created good name for Chevron. Unfortunately, other countries were also exploited by Chevron, so that good name did not stick. Joint Ventures Chevron has made several joint ventures with several companies both locally and worldwide that have enabled it to tap into markets that it would not have been able to tap into alone. It involves the joining of assets between two or more companies for a specific goal or task (Vonortas, 1997). The joint ventures that Chevron got into came with several advantages, namely: 1) They enabled it to expand its market coverage. For example, when Chevron merged with Phillips Chemical Company LLC to form CPChem, it gained access to the international market stretch of Phillips Chemical Company. The Phillips Company had establishments and investments in nine countries worldwide. Chevron products were now sold alongside the products of Phillips Chemical Company in those countries. 2) Access to new technologies: In the joint ventures, Chevron and the companies involved came together and combined their technological knowhow and research to come up with a superior product. Both Chevron and the other company owned this product. The objective of this was to make products that were more appealing to customers, as opposed to their own individual products. In the end, both companies got a product that was better received by the public, thus, it increased profits. Chevron and the companies also all benefitted from learning new technology from each other that they did not have before. 3) Reduced costs of production: in the joint ventures, the companies shared the cost of manufacturing, distribution, transport, technology and all other required production components, which ended up being of great benefit to the companies. 4) Spread of risk: the risk of the failure of the project was shared equally by all the companies in the merger. 5) Increased quality of product: the products that came because of the joint ventures were of greater quality. The shared cost of production allowed the companies to spend more on perfecting the products, thus, the quality of the joint venture product was superior. An example of a joint venture that Chevron undertook was the joint venture company called Catchlight Energy LLC- formed by Chevron and Weyerhaeuser Company in 2008; it also formed joint ventures with Star Petroleum Refining Company of Thailand, Petrobas and Venezuelas PDVSA Company, TPAO for Black sea exploration, and many more (Vonortas, 1997). Franchising This is mode of internationalization has been most used by Chevron and all other oil producing and supplying companies. According to Franchisehelp Inc. (1998, p.11), petrol stations have been set up under Chevrons name in uncountable countries all over the world. Having a globally recognized and respected name, chevron franchises have been greatly sort after. This number of franchises has continued to grow steadily, and will continue to grow, as Chevron continues to conquer new global territories. Challenges facing the internationalization of Chevron Chevron, as well as many other oil producers, has had challenges in the area of acquisition of rights to drill for oil in international countries. There are several areas around the world where oil has been discovered, and Chevron has tried to come in and seal the deal for these reservoirs, but has not managed to do so. This is because the host countries have not been willing to give up their oil, even though have not been in a position to harvest it. It has not been easy for countries to give up their oil, which has been considered a national treasure. Chevron has had to give extremely generous compensation packages for the opportunity to drill in these countries. Again, in the countries that Chevron has been given the go ahead to harvest oil, great tension has remained over agreements, mainly due to the large amounts of money that have been involved in getting the rights to drills. Environmental challenges Another challenge that has hindered Chevrons progress in internationalization is the way their operations have affected the environment. A specific case of this was in Ecuador, in the Northern Amazon. In 1964, Texaco, which is currently under Chevron, came to the area and began prospecting for oil. It was the first company to come to the area and discover large quantities of oil that could be harvested commercially. Texaco, working in a joint venture with Petroecuador, commenced operations in the area. According to a 1993 report called Crudo Amazà ³nico, by an environmental lawyer by the name of Judith Kimerling (1993, p.90), Texaco had dumped more than 19 billion gallons of toxic waste in the area between 1972 and 1992. It was also responsible for the spilling of a further 16.8 million gallons of crude oil into the forest from the main pipe. This dumping and spilling of oil was said to have contaminated the soil and seeped into the ground water reservoirs, and subsequently, it affe cted the health of the people of that region greatly. Statistics shown that cancer rates went up. Another study by the International Journal of Occupational and Environmental Health attributed a high abortion rate in the people living in near the contaminated streams to the spillage. This has served to discourage many countries from allowing Chevron to operate in them (Rubovits 1991, p.30). In Chevrons operations in Nigeria, Prince Gabriel B. Atsepoyi laments at the way the Nigerians expected so much from Chevron in terms of electricity, schools, and clean water, which was its duty (Atsepoyi Sep 2010, p.9). Instead, since 1963, Chevron came and exploited the resources of crude oil, and caused daily spills and widespread pollution from waste. In all of this, the people did not receive any benefits. Atsepoyi also stated in his book Chevron and Ethics (Atsepoyi 2010, p.41), how Chevron never used to pay the Nigerian workers. Another challenge that Chevron has come across is the issue of government regulations. Governments of some countries, having set stringent conditions concerning air pollution, demanded a superior grade or quality of the gasoline produced. Gasoline that was more refined meant higher production costs for Chevron in that country. Another thing that the government controlled and still controls is the pricing of the gasoline or petroleum products. It would normally control this through taxes. When taxes were high, it meant that Chevron would not make as much sales as it would have wanted. One additional challenge was issues with workers. In the countries that Chevron penetrated, it would set up large facilities that required a lot of labor. The governments of these nations required of Chevron that majority of its employees are of the indigenous ethnicity of the country in question. Chevron would have to educate them and train them sufficiently so that they could work in the facilities. It proved to be quite a challenge to work with these people if the country in question did not previously speak English. Conclusion There were also always those nations whose people considered the giving of drilling rights to foreigners as wrong. In these countries, they felt that the wealth of the country should remain in the hands of the ethnic people of that country. Normally these countries had been colonized. Because of the exploitation and torture that they had experienced during that time, they formed a dislike and even hate for westerners. Thus, they were not willing to allow them to manage their resources. Having foreigners come to take over their resources, especially those similar to their colonizers, also worried them of being taken advantage of again. In considering all things ethically, Chevron did well in several countries like Angola, investing heavily in the wellbeing of the men, women, and children of that country, in all areas. One could argue that Chevron did this kind of community investment only in the countries where it had the largest financial interests. This argument seemed to be justified because the contrast between the countries that it supported financially and others that it abandoned like Ecuador. It left the Ecuadorian people suffering serious medical complications because of the spills and the toxic waste they dumped.

How Has Pop Music Changed over the Last 80 Years Essay

Over the past 80 years, pop music has changed largely due to many reasons. For example, our technology has developed majorly, resulting in auto tune being overused by popular artists of this generation, along with the change in the way we regard music now. Also, the genres of music that are now popular have changed, and rap and alternative/indie music have advanced massively in popularity. To begin with, technology has progressed a great deal, which has influenced music produced recently. An example of this is auto tune, which has been used by countless artists; Rihanna, Chris Brown, Ke$ha, Kanye West and Justin Bieber are only a small number of these. This means that music these days is much less natural, and artist’s voices are often entirely altered. Another way the development of technology has changed how we listen to pop music, is websites on the Internet such as YouTube, which allow us to explore different genres of music much more easily. Since TVs, radios, and cellular devices have been made more accessible, advertising for new music has become much more common, this means that we are introduced to new genres and styles of music. The development of technology has provided us with an overall easier access to music, and has opened us to different types of music that we would not have originally listened to. It also provided artists with a chance to use new types of editing to change the sound of their music. Music is popular with children, teenagers and adults. More often than not, teenagers are seen with mp3s and earphones, but children are often singing music from TV shows, and adults singing songs from ‘back in the day’. In the 50s, pop music stopped being a genre listened to by children and adults alike, but started being specifically for teens. Artists like Justin Bieber, One Direction, Elvis and The Wanted used sex appeal to make their music sell. Elvis was nicknamed ‘Elvis Pelvis’ for the way he moved his hips, and most boy bands are known better for their good looks than their music. Younger artists are now coming in with new music, and their music is appreciated more by teens who feel more of a relation with them, because of the closer age gap.

Pride of Paradise Lost’s Satan and Dr Faustus Essay

â€Å"Pride and worse ambition threw me down†(4.40) says Satan in John Milton’s Paradise Lost. This short and simple confession hides several deep meanings and significant messages to humankind. That is because it is not only Satan who stumbles by the sin of pride. Satan is the tempter and foe of mankind, and he imposes his own ill traits on mankind while trying to draw him to the depths of hell. That is, like Satan human may think highly of himself though he is not. In Christopher Marlowe’s The Tragical History of Doctor Faustus presents an impressive example of how limitless human is in swelling with pride. Pride was a common theme during Renaissance and, both Milton and Marlowe demonstrated how it can lead a catastrophe. Pride is the reason why both Satan and Doctor Faustus turns against God, cannot repent despite their regret, and eventually destructed and punished by God. Firstly, it is pride, their common trait, which leads Satan in Doctor Faustus to rebel against God. When we look at Satan’s situation he is in the Heaven as well as other angels, so what makes him to be fallen from there? God creates Son and makes him His most favorite one, and puts him in a higher position than Satan and other angels are. This is the point when Satan becomes Satan. He is jealous of Son because his pride makes him suppose that he should be the superior, the most beloved and valued. In lines 686-690 (Book 6), he says, â€Å"for they weened/ That selfsame day by fight, or by surprise/ To win the Mount of God, and on His throne/ To set the envier of His State, the proud /Aspirer†. These lines are an example of how his pride makes him an â€Å"aspirer† to God. However, we can see his desire for superiority when he, disguised as a serpent, and trying to deceive Eve; he says, â€Å"Look on me! /Me who have touched and tasted yet both live /And life mo re perfect have attained than fate /Meant me, by vent’ring higher than my Lot.† He teems with the idea of â€Å"a more perfect life,† and he tries to contaminate others with the same idea. His uneasiness is not only with Son, but he is unsatisfactory with God as well. Eventually, he rebels against God and be placed in Hell. As Milton starts medias res, the adventure of Satan, actually, begins when he is fallen in Hell. His fatal pride and ambition leads him to claim battle with God; he is so blinded with ambition that he cannot see his limitations. In this sense, he behaves  naively in spite of his heroic characteristic, and he is so proud of his army that he never thinks he will be defeated. For example, â€Å"How such united force of gods, how such/ As stood like these, could ever know repulse?† Here, he thinks a strong force as his will never know â€Å"repulse†. Another praise of his army is between the lines 631-634 (Book 1): â€Å"For who can yet believe, though after loss, /That all these puissant legions whose exile /Hath emptied Heav’n shall fail to re-ascend,/ Self-raised, and repossess their native seat?† He thinks so highly of his army that they surely will get their seats back in the Heaven. In short, Satan’s pride does not only lead her to rebel but also to fight with God. When we look at Doctor Faustus, though he is a human; that means he is son of Adam and enemy of Satan, he follows the paths of Satan and his pride gives rise to other sins; as a result his relation with God is broken. Doctor Faustus is a scientist who is obsessed with the idea of conjuring; however, his greatest sin is pride, which is the greatest of seven deadly sins and the one leading others. Before the play begins the Chorus tells us his pride: â€Å"Till swollen with cunning, of a self conceit† (page 1, 1.0.20). He is so proud of himself that he becomes self- conceit. Due to his pride, Doctor Faustus searches knowledge beyond human realm for power. Thus, pride brings greed, which is not just for knowledge but also for wealth. He believes thorough magic he will be richer; he says, â€Å"†A world of profit and delight, Of power, of honor, of omnipotence† (page 5, 1.1.1-2). Eventually, he makes a deal with devil and trades his soul for knowledge. Making a deal with Devil means to defy God, because he is not satisfied with what God has given him. Doctor Faustus regards himself on a higher level than devils and hell; â€Å" I charge thee to return and change thy shape,/ Thou art too ugly to attend on me; (scene 3, 23-24). He thinks nothing will happen to him; â€Å"Come, I think hell’s a fable†. His challenge with God progresses throughout the play; he supposes he is more deserving the special dish than the Pope; â€Å"POPE: My Lord, here is a dainty dish was sent to me from the bishop of Milan. FAUSTUS: I thank you, sir. [snatch it] (scene 7, 62-64)† This behavior to Pope is a disrespect to God as well. He goes further and declares he can be â€Å"Great Emperor of the world,† able to â€Å"Make a bridge through the moving air,† which is a clear defiance to God. Secondly, even  the Despair of Doctor Faustus is another aspect of his pride, which prevents him from prevent as Satan’s pr ide suggests God will not forgive him. Both characters feel regret from time to time; Good Angels ask Dr Faustus to repent and give chance to release from his deal with Lucifer, on the other hand; Satan struggles with Despair throughout the epic. However, they are so blinded with pride that anything good has no meaning to them. We can see Satan’s sorrow in these lines: , â€Å"†¦for now the thought/Both of lost happiness and lasting pain/Torments him†¦Ã¢â‚¬ (1.55-56). Yet, his pride overcomes his regret: â€Å"All is not lost; the unconquerable Will,/ And courage never to submit or yield:/ And what is else not to be overcome? / That Glory never shall his wrath or might/ Extort from me.† Another time when he thinks of reconciliation he immediately gives up, â€Å"say I could repent and could obtain/By act of grace my former state; how soon/Would height recall high thoughts† (4, 93-95). Similarly, in his encounters with Good Angels, Doctor Faustus is tempted by his pride and believes no need to doubt because nothing can hurt him â€Å"FAUSTUS. What god can hurt thee, Faustus? Thou art safe, /Cast no more doubts. (scene 5, 25-26). In Paradise Lost, Satan decides it is too late to repent because of his pride (4. 80-82); in a Satanic way Doctor Faustus believes when Devil tells him it is too late to repent. Both cannot see the power and mercy of God because they have already refused His grace before. Thirdly, both Satan and Doctor Faustus encounter punishment, and fall from grace of God; that is their pride prepares their tragic end. Firstly, when we look at Satan’s situation we see that his pride caused him to fall two times. At first, his pride leads him to envy Son, and he is punished by casted off to Hell. His first fall; â€Å"â€Å"Him the Almighty Power/ Hurled headlong flaming from the ethereal sky/ With hideous ruin and combustion down / To bottomless perdition, there to dwell (44) As Milton begins medias res he focuses on the second flaw. He does not choose the way to repent, instead; his pride grows to such an extent that he claims battle over God. Inevitably, he is defeated at last though his achievement to cause Adam and Eve to be exiled from Paradise. Satan’s attempts due to his pride and his fall is clearly explained in these lines; â€Å"â€Å"To set himself in glory above his peers,/ He trusted to have equaled the Most High, / If he opposed; and with ambitious aim/ Against the throne and monarchy of God, / Raised impious was in Heaven and battle proud /With vain attempt.†(39-44). Even  Satan himself confesses the reason of his fall â€Å"†pride and worse ambition threw me down† (4, 40). † Secondly, when we look at Doctor Faustus his fall due to his pride and how he follows the paths of Satan is foreshadowed at the beginning; when he inquires Satan, Mephastophilis replies â€Å"O, by aspiring pride and insolence / For which God threw him from the face of Heaven. (scene 3, 66- 68). That demonstrates why Satan has fallen and implies how Doctor Faustus, who makes a deal with Satan, will fall. Before that, in prologue the Chorus explicitly suggests he will fall due to his pride: â€Å"Till, swollen with cunning, of a self conceit, /His waxen wings did mount above his reach,/ And melting heavens conspired his overthrow. (prologue,18-22). In conclusion, a heavenly character and a human being intersect in their characteristics, flaws, and ends. Satan in Paradise Lost and Doctor Faustus in Marlowe’s play swell with pride; the former claiming himself an enemy to God, and the latter denying the power of God. Both, inability to repent, allow their pride, to become excessive and bring their downfall.

An Analysis Of The Tui Group Tourism Essay Essays

An Analysis Of The Tui Group Tourism Essay Essays An Analysis Of The Tui Group Tourism Essay Essay An Analysis Of The Tui Group Tourism Essay Essay TUI a prima international leisure travel group which has over 200 different touristry trade names around the universe. The concern activities of the TUI Group were attributed to the touristry, logistics and the former industry divisions. Objective of this study is to analyze the strategic place of TUI by using assorted tools such as PESTLE, Five forces model, SWOT and analyse and predict the future deductions of its strategic capablenesss utilizing Generic scheme and Ansoff s matrix to the instance survey. Restrictions of the tool applied are discussed with the analysis. 2.0 BACKGROUND TUI group earlier known as Hapag Touristik Union of Preussag launched itself in touristry market at the terminal of 1997 with the purchase of Hapag-Lloyd AG. TUI expended its concern utilizing the enlargement scheme through acquisition, amalgamations, and investing through joint ventures all over Europe. TUI AG was spread in three sectors TUI Travel ( tour operating, air hoses and incoming bureaus ) , A TUI Hotels A ; ResortsA and the sail ship concern form the World of TUI. TUI AG holds, in add-on, a fiscal investing in the container transportation industry. TUI in 2005 was the tour leaders with 3500 travel bureaus in 17 states with 37 incoming bureaus. TUI owned more than 100 aircrafts and was the largest Hotelier in Europe with 285 hotels ( Case survey ) . Presently, the group owns 43,3 per centum interest in Hapag-Lloyd AG. InA the 2008 fiscal yearA TUI AG returned a gross of a‚Â ¬24.9 billion with entire net incomes ( underlying EBITA ) of a‚Â ¬759 million. As at 31 December 2008 the Group had 70,200 employees ( TUI group, company profile ) . 3.0 ENVIRONEMNTAL Analysis: To understand and use the Environmental analysis on TUI it is indispensable to execute an internal and an external analysis. External analysis on an industry is farther sub-divided in two environment macro-environment and micro-environment. In order to understand the likely impact of these environments on the touristry industry PESTEL analysis and Porter s five forces is under taken for possible impacts on the industry competitory strength and advantage over rivals. 3.1 PESTLE ANALYSIS 3.1 ( a ) POLITICAL Political factors have a moderate impact on the public presentation and the growing on touristry industry. Where Political instability generates negative promotion and the hazard perceptual experience influences the tourers determinations which consequences in an ineluctable lessening in tourer reachings ( Hall and O Sullivan, 1996 ) . On the other side Terrorism has led serious touristry crisis, and has been impacting the fiscal status significantly in recent periods ( Sonmez et al 1999 ) . Terrorist onslaughts, the Iraq war has reflected a diminution of about 6.6 % in TUI s touristry turnover from the first six months of 2002 to the first six months of 2003 ( excepting turnover contributed by Nouvelles Frontiers, which we acquired subsequently in 2002 ) . Health Crisis like SARS in 2003 has besides had a traumatic consequence on international travel ( Case survey ) . 3.1 ( B ) ECONOMICAL Tourism is one of the turning industries, fuelling the growing and employment and has become a critical constituent of the universe of economic system. Due to Recession, a downward impulse was seen because most of the touristry operators were handicapped by the high degree of fixed assets and less able to pull off their air hoses and hotel industry ( instance survey ) . Fluctuations in fuel costs, Exchange rates and currency fluctuations, The Growth of low cost air hoses has lead to economic hazard in touristry industry. 3.1 ( degree Celsius ) SOCIO-CULTURE: Change in life style has changed the demands of consumer ; they have become more monetary value medium and has increased its demand for new experiences. Consumer has developed a new attitude of WAIT AND SEE ATTITUDE ( Reisinger 2009 ) facilitated by last infinitesimal purchase ensuing in late engagements. As touristry involve motion of people to different locations which calls for cultural clangs. Tourism has besides Led to commercialisation of local civilization, standardisation of finishs and version to tourist demands ( coastlearn.org ) 3.1 ( vitamin D ) Technology Use of information engineering gave a encouragement to touristry concern for reserves and administrative operations. With the coming of the cyberspace, circuit operators can now distribute out their activities and do available appropriate information, suppressing new clients ( Wyner, 2000 ) . With launch of touropa.com in Germany, TUI captured a top place in European market in 2005 with a turnover of 2.6bn euro ( Case survey ) . Similarly in Island locations hi-tech locale networking was adopted to pull new visitants and to pass on to tourers ( The Daily Business Buzz, Nov. 2/09 ) 3.1 ( degree Fahrenheit ) LEGAL Air Travel Organizer s License ATOL Regulations were imposed on any individual who advertises or sells air-inclusive vacations in the United Kingdom, granted by the Civil Aviation Authority. A figure of TUI s concerns runing in the United Kingdom, including Thomson Holidays and Lunn Poly, clasp ATOLs. There were many European and national limitations on air hose ownership which could loss of air hose operating and path licences and do other inauspicious effects on touristry concern. TUI s hotels and finish bureaus are capable to a assortment of Torahs and ordinances in the states in which they operate and, on a periodic footing, must obtain assorted licences and licenses. They are capable to a wide scope of labor, environmental and wellness and safety ordinances in each legal power in which they operate ( Listing Memorandum, TUI group ) . 3.1 ( g ) ENVIRONMENTAL: International touristry can play the function of both victim and scoundrel when it comes to climate alteration ( Holmes 2007 BBC intelligence ) . To achieve sustainability TUI is continuously bettering on environmental public presentation, TUI focuses on ISO 14001 environmental criterions. Hence TUI strongly supports the environmental protection policies like, species protection, nature protection and landscape protection. TUI s chief country of concern is the efficient usage of energy and clime protection. ( TUI Group, environment direction ) 3.2 PORTER S FIVE FORCES Model: A house needs to neutralize every bit many as possible of the five forcers in order to make competitory advantage. ( Porter 1998 ) Porter defines five forces impacting a house s competitiveness- menace of replacements, menace of new entrants in the industry, dickering power of providers, dickering power of clients, and the strength of competition within the industry. Understanding the nature of each of these forces gives organisations the necessary penetrations to enable them to make the appropriateA strategiesA to be successful in their market ( Thurlby, 1998 ) . 3.2 ( a ) Menace of New Entrants ( Medium ) For a new company to establish itself in the touristry industry needs a high investing and advanced thoughts to prolong its presence in the extremely competitory touristry market. The bing company have the capablenesss of supplying trim trades on inexpensive monetary values because of their established trade names and long ironss of circuit operator. TUI being the market leaders of touristry industry does non hold much consequence of menaces developed by new entrants. 3.2 ( B ) Bargaining Power of Buyers ( High ) A A A A A A A A A A A Tourism industry fluctuates with the purchasers altering demands. With addition in competition, purchasers have a wider scope of services to take from hence the touristry industry are forced to follow with altering demands and demands of clients. As the shift cost is non excessively high Brand trueness is low and with addition in buying power of a purchaser the likeliness of going besides increases. Buyers even eliminate the circuit operators and prefer do a direct sale from providers ( hotels, air hoses ect ) . 3.3 ( degree Celsius ) Bargaining Power of Suppliers ( Low ) A A A A A A A A A A A TUI uses backward integrating which means it has its ain providers ; in fact TUI itself acts as its ain providers. 3.3 ( vitamin D ) Menace of Substitutes ( High ) A A A A A A A A A A A With the turning universe of touristry there is a demand for strategic distinction. Customers are looking for new experiences, diversified attractive forces around the universe. The broad spread of TUI in Europe increases the menace of replacement due to growing of touristry industry in other parts of universe. 3.3 ( vitamin E ) Competitive Rivalry ( medium ) Tourism industry involves many rivals with an attack of executing better than the other. The competition degree additions because of distribution of market based on the regional operators, in private owned, extremely fragmented, and geographically marketed. Even though there was a moderate degree of service distinction, TUI has sustained the competition because of its trade name and leading in market 4.0 TUI S CURRENT POSITION AND STRATEGY: TUI s strategic end is to make superior stockholder value by being a planetary prima leisure travel group supplying clients with a broad pick of differentiated and flexible travel experiences to run into their altering demands. TUI s five strategic precedences for sustainable development are Embedding, Climate Change, Destinations, Our Peoples and Our Customers ( TUI Travel PLC, Strategy ) . Since 1998 to 2005 chief focal point of TUI was on accomplishing cost control and distinguishing its merchandise in market. This was achieved by following Hybrid scheme which is a combination of distinction, monetary value and cost control ( Campbell 2002 ) refer to Appendix ( A ) . TUI creates heightening border quality through merchandise distinction by making alone travel experiences for its clients which helps them achieve trade name trueness and competitory advantage. With controlled distribution procedure the cost of acquisition can be reduced and flexibleness is achieved. The five cardinal elements of TUI scheme: Expand our core touristry concern Exploit synergisms and cost efficiencies across our markets and merchandises Leverage the benefits of our vertically incorporate touristry theoretical account and our broad distribution web Identify new tendencies and exploit developments in the touristry industry Continue to turn our container transportation concern Over the old ages TUI has maintained its place as the market leaders of touristry industry by covering all the phases of touristry value concatenation by having its ain travel bureaus, hotels, incoming bureaus, air hoses and sails ( Business hebdomad 2009 ) . It has positioned itself to be its ain supplies, purchasers and travel services and had become a strong illustration of perpendicular integrating. Vertical growing can be accomplished by forward and backward integrating. Though the perpendicular integrating does non give 100 per centum success warrant in complete value concatenation, TUI has successfully build its concern with choice of travel bureaus in European market by holding Thomas cook air hoses with 100 aircrafts and having more than 3000 travel bureaus ( instance survey ) . Vertical integrating besides helps in pulling more clients, distinguish its merchandise and derive more power in market and addition economic systems of graduated table by cut downing the coordinatio n cost and cut downing the net income borders of mediators ( Enz 2009 ) . Other advantages and disadvantages can be referred in Appendix ( B ) . Major strengths on which TUI had built its leading and its failings which empowered them to get the better of and keep its place. 4.1 Strength: TUI s greatest strength is its trade name acknowledgment and to the full incorporate concern theoretical account with broad spread distribution web to supply operational advantages. TUI s assurance is based on ( I ) ability to retrieve additions in input costs, ( two ) flexible concern theoretical account, ( three ) bringing of amalgamation synergisms, and ( four ) diverseness of the Group s concerns ( TUI Travel Plc, 3rd one-fourth study ) . Appropriate strategic picks with the diverse work force and economic of graduated table in competitory selling and efficient distribution has proved to be its core competency. TUI s planetary presence provides broad assortment of vacation services and has successful container transportation concern. 4.2WEAKNESS TUI Travel s bing stockholder loan sums to about ?900 million is the major drawback for TUI ( fiscal times 2009 ) . The consumers are progressively keeping off on booking vacations in order to salvage money in recession. Whereas limited engagements transparence ( turning tendency toward short-run travel engagements ; unsure net incomes public presentation ) has besides effected the gross growing of TUI. Another factor is the impact of seasonality on sustained growing and public presentation of nature based touristry. 5.0 CHANGING TRENDS AND TUI s FUTURE: 5.1 Key Drivers of alteration Beside PESTLE ( Appendix ( C ) ) it is of import to place the figure of cardinal drivers of alterations which are forces likely to impact the construction of a concern ( Johnson et al 2005 ) . To understand the drivers of alterations in touristry industry it is required to analyze the alteration in consumer s behavior, life style and precedences. In old ages to come the demographic displacements ( ageing population ) , engineering incursion, alterations in work form, clip force per unit area and altering manners of ingestion ( farther finishs, greater outlooks, more specialisation ) will do heavy impact on travel and touristry industry ( Lockwood and Medlik 2002 ) . Harmonizing to Peter Long, main executive of TUI Travel ( sustainable development study 2008 ) , Sustainability is one of the four key drivers for growing in TUI, the four chief drivers for a sustainability programme for TUI Travel: Aviation and clime alteration Protecting finishs from the impact of clime alteration Protecting finishs from the impact of touristry Switching demographics and consumer tendencies These facets will analyze advancement of TUI which is made towards supplying vacations that cause minimum environmental impact, respect the civilization and people of finishs, and offer existent economic benefit to local communities. 5.2 Ansoff s Matrix Harmonizing to Johnson et Al. ( 2008 ) Ansoff Product/market growing can be used to analyze the deductions of corporate scheme applied to look for the chances open to the industry. This matrix consists of four quarter-circles which are used to measure four types of strategic determination ( Appendix ( D ) ) . It allows sellers to see ways to develop the concern via bing and/or new merchandises, in bing and/or new markets. With an initial start in touristry concern from terminal of 1997 to 1999 TUI saw a existent range of incursion of its concern in German market with its bing merchandises and purpose to increase its market portion. With a vision of new chances TUI expanded its skylines by stepping into European market in 2000 with complete laterality and strong market portion with bing merchandises in new markets by taking over Thomson travel group, Nouvelles Frontieres ( France ) and Fritidsresor ( Scandinavia ) developing its market. With clip TUI focused on Product development and introduced low-priced travel air hoses in 2003, puting up TUI China and so increased its hard currency flow by subscribing joint ventures in Russia. In 2005 with launch of a practical circuit operator, TUI captured the top place in touristry industry and was able to develop a successful trade name Image. In 2005 TUI penetrated in most of the Europe, touristry division was subdivided into the five sectors Central Europe, N orthern Europe, Western Europe, finishs and other touristry activities. TUI was diversifying geographically and that has helped to counterbalance the ups and downs of single states, which can be due to any macroeconomic factor. TUI has diversified geographically in Europe, India and China. They have besides diversified in their concern sections in logistics of container transportation section in order to accomplish economic systems of graduated table. TUI opted consolidation for long term growing and planetary trade name development to guarantee hard currency flow from developed market in economic downswing hence TUI considered consolidation has one of their merchandise and market scheme suggested by Johnson et Al. ( 2008 ) . 5.3 EXTERNAL OPPORTUNITIES AND THREATS OPPOURTUNITES Changes in emerging and disconnected markets provide greater chance for growing in TUI, acquisition and joint ventures can supply a platform to construct stronger merchandise portfolio. Bettering TUI s local concern, bettering in selling, gross revenues and distribution can back up turning demands for specializer vacations. Tour operators still have scope for consolidation by easing geopolitical tensenesss. Mention to Appendix ( E ) for more information about the chances and TUI s attack towards it. Menace Protracted economic downswing has been a major menace to the touristry industry. Geopolitical uncertainnesss ( terrorist onslaughts and natural catastrophes ) , operators comparatively high debts, limited gaining transparence of some companies and seasonal-led volatile net incomes public presentations are some other reverses for touristry industry. Less attending towards environment and planetary heating may do a annihilating impact on travel concern. 6.0 LIMITATIONS OF TOOLS 6.1 PESTEL FACTORS PESTLE analysis is done to simplify the determination doing procedure while following a scheme. PESTLE factors helps in placing the past tendency of an administration on which future tendencies are identified. Practically PESTLE analysis makes it hard for a company to analyze the full macro-economic factor as it can be really clip consuming and dearly-won. In this fast changing environment, capturing equal informations might be hard and capturing excessively much of informations can do Paralysis by analysis this predicted information might non be accurate. Stamp does non assist is happening out the degree of uncertainness in an administration. For effectual consequences this procedure needs to be undertaken on regular footing. ( Cipd, 2008 ) . 6.2 PORTER S FIVE FORCE Porter s five forces theoretical account works on comparatively inactive market construction because of which it can non explicate or analyse today s dynamic alterations ( Recklies 2001 ) . This theoretical account every bit connote to all the rivals in an industry and this theoretical account can non be applied in isolation where porter accepted that result by using his model were merely relevant while the macro environment remained changeless ( Campbell et al. , 2002 ) . Five force analyses takes into consideration industry as a whole but it does non segregate different sections. The single analysis of each of the section can be of much aid than industry as a whole. It even assumes that relationships with rivals, purchasers and providers are adversarial. It oversimplifies industry value ironss ( Grundy, 2006 ) and It ignores the human resource facet of the scheme 6.3 SWOT The SWOT analysis gives an overview of the topic but does nt assist to acquire the inside informations. The classification of some facets as strengths or failings, or as chances and menaces is to some extent subjective. From the instance survey legion strength and failings were identified, but those all were a snapshot of the success and failure on TUI over all concern public presentation. Harmonizing to Mintzberg ( 1990 ) the appraisal of strengths and failings may be undependable, being bound up with aspirations, prejudices and hopes. Furthermore, Frost ( 2003 ) describes SWOT s downsides from a director s point of position as it would be hard for a director to place strengths than things they see as incorrect with the organisation and directors tend to depict an consequence as a failing and make non acquire to the causes. ( Zarkos et al. , 2007 ) provinces, an chance can besides be a menace for a company ; therefore the same job appears in the differentiation of strengths and fail ings. 6.4 ANSOFF S MATRIX Ansoff s matrix is merely focussed on growing of a company it focuses on the touchable facets of merchandises and services and really small attending is paid to intangible facet like trade name. Another failing of the Ansoff Matrix attack is that it does nt truly turn to the issue of trade name snap as a portion of the strategic decision-making procedure. ( pringle and field, 2008 ) . the usage of Ansoff matrix as a selling tool may non be truly utile as the matrix is critical for analyzing the strategic way that the trade name may be following, and does non basically place selling options ( Macmillan et al. , 2000 ) . 7.0 Decision In this study the strategic analysis is carried out on TUI touristry industry utilizing assorted tools. First, macro-environment was analysed to understand the possible impacts on the industry competitory strength and advantage over rivals and develop an appropriate scheme. On a corporate degree intercrossed scheme and perpendicular integrating was discussed in support to TUI s success. Following section of internal analysis described TUI s nucleus competencies and focussed on future tendencies of TUI. The analysis of this instance survey concluded high degree of sustainable development which is inimitable. 8.0 REFERENCE LIST Campbell, D. , Stonehouse, G. and Houston, B. ( 2002 ) , Business Scheme: an debut , 2nd Edition, Butterworth-Heinemann publication, Oxford, UK. Enz, A. C. , ( 2009 ) , Hospitality Strategic Management: Concept and Cases , 2nd Edition, A Haboken, New Jersey. Frost, A. ( 2003 ) , The Use of Strategic Tools by Small and Medium-sized Enterprises: an Australasian survey , Strategic Change, Volume. 12, Page: 49-62. Grundy, T. ( 2006 ) , Rethinking and reinventing Michael Porter s five forces theoretical account , Strategic Change, Volume. 15, Page: 213-229. Hall, C. And OSullivan, V. ( 1996 ) , Tourism political stableness and force in Wahab, S. and Christopher P. C. , ( 2001 ) , Tourism in the age of globalisation , pp-234, Routledge. Samuel johnsons, G. , Scholes, K. and Whittington, R. ( 2005 ) , Researching Corporate Strategy , 7th Edition, Prentice Hall, UK. Samuel johnsons, G. , Scholes, K. and Whittington, R. ( 2008 ) , Researching Corporate Strategy , 8th Edition, Prentice Hall, UK. Lockwood, A. and Medlik, S. , ( 2002 ) , Tourism and Hospitality in the twenty-first Century , Butterworth Heinemann Macmillan, H. and Tampoe, M. ( 2000 ) , Strategic Management , Oxford University Press. Available at: hypertext transfer protocol: //www.coursework4you.co.uk/ansoff.htm, Access on: 21st Oct 2009, 17.23pm. Mintzberg, H. ( 1990 ) , The Design School: Reconsidering the Basic Premises of Strategic Management , Strategic Management Journal, Volume. 11, Page: 171-195. Porter, M. E, . ( 1985 ) , Competitive Advantage: Creating and Sustaining Superior Performance . The Free Imperativeness Pringle, H. And Field, P. , ( 2008 ) , Brand immorality how trade names can populate long and prosper , Kogan page, IPA Recklies, D. ( 2001 ) , Five Competitive Force ( porter ) , Available at hypertext transfer protocol: //www.12manage.com/methods_porter_five_forces.html, Assessed on: 28th Oct 2009, 8.45pm. Reisinger, Y. , ( 2009 ) , International Tourism: Cultures and Behaviour Elsevire Ltd. Sonmez, F. S. , Tarlow, P. , ( 1999 ) Tourism in Crisis: Pull offing the Effects of Terrorism Journal of Travel Research, Vol. 38, No. 1, 13-18 Thurlby, B. , ( 1998 ) , Competitive forces are besides capable to alter , Management Decision London Zarkos, S. , Morgan, R. E. and Kouropalatis, Y. ( 2007 ) , Real Options and Real Strategies , Strategic Change, Volume: 16, Page: 315-325. hypertext transfer protocol: //www.cipd.co.uk, ( 2008 ) , PESTLE analysis , CIPD, Accessed on 3rd Nov 2009 at 15.56pm hypertext transfer protocol: //www.tui-group.com/uuid/68045be7dc26a80404db1d381be42f4b TUI Group Listing Memorandum, Accessed on 1st Nov 2009 at 19.24pm hypertext transfer protocol: //www.scribd.com/doc/17015152/TUI-Environmental-ReportTUI TUI Group Environmental study, Accessed on 5th Nov 2009 at 12.03am hypertext transfer protocol: //investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp? ric=TUIGn.DE Business hebdomad 2009, TUI AG ( Consumer Directory sector, hotels eating houses and leisure ) Accessed on 8th Nov 2009 at 13.33pm hypertext transfer protocol: //www.dailybusinessbuzz.ca/2009/11/02/pe-cutting-edge-technology-to-boost-tourism/ Daily concern bombilation, Cuting -edge engineering to hike touristry 8th Nov 2009 at 22.54pm hypertext transfer protocol: //www.coastlearn.org/tourism/why_socioimpacts.html Coast learn, Sustainable Tourism: Socio-Culture Impact, Accessed on 6th Nov 2009 at 16.22 autopsy hypertext transfer protocol: //www.tui-group.com/en/sustainability/env_management TUI Group, Environment direction and ecological sustainability, Accessed on 29th Oct 2009 at 16.16pm hypertext transfer protocol: //news.bbc.co.uk/1/hi/world/7094559.stm Holmes, S. , 2007 How to do touristry greener, BBC intelligence, Accessed on 8th Nov 2009 at 23.08pm hypertext transfer protocol: //www.tui-group.com/en/company/profile TUI Group, company profile Accessed on 30th Oct 2009 at 09.52am www.tuitravelplc.com/tui/uploads/ /TUITravelQ3Results.pdf TUI Travel Plc, 3rd one-fourth study 2008, Accessed on 25th Nov 2009 at 11.52am hypertext transfer protocol: //www.ft.com/cms/s/0/258da2ca-acd0-11de-91dc-00144feabdc0.html Yuk, K. P. , 2009 TUI Travel takes stairss to refinance loan, Accessed on 7th Nov 2009 at 22.14pm hypertext transfer protocol: //sd2008.tuitravelplc.com/tui-sd/pages/aboutthisreport/datamaterialityTUI Group, sustainability study 2008, Accessed on 28th Oct 2009 at 20.22pm 9.0 Appendixs: APPENDIX ( A ) Market monetary value reactivity Price insensitiveness Price sensitiveness Cost-based Strategy Differentiation Scheme Stuck in the in-between scheme Hybrid schemes Appropriate strategic attack Adopted signifier David Campbell, George Stonehouse andBill Houuston, Business Strategy ( 2000 ) , 2nd edition. APPENDIX ( B ) Advantages and Disadvantages of perpendicular Integration Advantages Disadvantages Can extinguish stairss and cut down duplicate 1 ) demand for operating expenses to organize perpendicular integrating Avoid clip devouring undertakings and negotiate contracts Burden of extra capacity if non at all end product is used. Improve selling or technological intelligence Obsolete procedure may be penetrated Can make distinction through coordination procedure Reduce strategic flexibleness due to being locked in a concern Provide superior control of houses market environment May nexus to an unprofitable adjacent concern Offers an increased ability to make credibleness for new merchandises. May non be possible for synergism Adopted from Enz, A. C. , ( 2009 ) , Hospitality Strategic Management: Concept and Cases , 2nd Edition. Appendix ( C ) Factor Reason POLITICAL/LEGAL Political instability of developing states Government ordinances and regulative reforms. High revenue enhancement policies of developed states. labor, environmental and wellness and safety ordinances ECONOMICAL Rise in disposable income in developing states Currency fluctuation. Rise in fuel cost Emerging market. SOCIAL Changing precedences of consumers Health and safety concerns Urbanization. Disposal income in consumer degree Technology Use of information engineerings systems for reserves Use of cyberspace Execution of new gross revenues and distribution channels Enhanced flexibleness Environment Natural catastrophes Global warming restriction on C emanation Appendix D STRATEGIC DIRECTION ANSOFF MATRIX Existing Product New Product A Market Penetration Consolidation Bacillus Merchandise Development C Market Development Calciferol Diversification Existing Market New Market Adapted from H. Ansoff, Corporate Strategy, Penguin, 1988, Chapter 6 Appendix ( E ) Opportunity Our end Implanting into our nucleus concern Ensure our concern determinations take into history sustainable development rules Operational impacts Minimise the negative sustainability impacts ( peculiarly on clime alteration ) of our daily operations Supply concatenation direction Support our supply concatenation in pull offing their sustainability impacts Choice redacting Edit out the vacation options that do non run into our minimal sustainability criterions Choice influencing Make it easy for clients to take a more sustainable vacation Awareness raising Aid clients appreciate the sustainability impacts of touristry, driving demand for more sustainable vacations Changing behaviourA Encourage clients to alter their actions in a manner that maximises the positive and minimises the negative impacts of their vacation Invention and merchandise developmentA Develop new, more sustainable experiences in response to demandA Collaborating with our industryA Share best pattern with others in the touristry industry where our fight is non affectedA AdvocacyA Use our influence responsibly and in line with our committedness to sustainable developmentA Puting something backA Put something back into the environment or community wherever we can non avoid a negative impactA hypertext transfer protocol: //sd2008.tuitravelplc.com/tui-sd/pages/ourapproach/ourstrategy? whoareyou=add A ; student=true A ; submit=Submit Menace of new Entrant Advanced thoughts Wide scope of vacation bundles Menace of replacement Worldwide touristry attractive forces

Technology in business

Technology in business Summary Many companies today are competing for survival in the world market. Technology has also played very vital role in terms of boosting the competitiveness of organizations in the world market. In addition, leaders of different organizations are adopting different leadership strategies to enable their organizations to become competitive in the global market.Advertising We will write a custom report sample on Technology in business specifically for you for only $16.05 $11/page Learn More As a result, it is important for leaders of organizations to adopt leadership strategies that will boost the performance of their organizations thereby enable them to compete effectively in the global market. There are trends that are being observed in the business environment which are making it important for leaders to formulate leadership strategies that can enable their organizations to remain competitive in the world economy. However, leaders often face challenges w hich make it difficult for them to implement effective strategies to improve the performance of their organizations (Kouzes Posner, 2008). As a result, many leaders are being forced to engage in thorough research so as to enable them to come up with effective leadership strategies that will enable them to increase the profitability of their organizations considerably. Introduction Technology plays a major role in terms of boosting the competitiveness of organizations in the world market. Organizations are adopting technology so as to enable them to become efficient in their production processes. This has made them to be able to provide consumers with products that meet their needs adequately. Globalization is also growing at a very high rate. Many organizations have therefore taken advantage of globalization so as to enable them to increase their market share. This has made many organizations to be able to increase their profitability significantly. Since major organizations in the world today have made most of their operations to become global, they have been able to come into contact with different kinds of consumers who have different tastes for the products that the organizations manufacture (Kouzes Posner, 2008). As a result, organizations have been forced to be innovative while producing their products in order to make their products to be more appealing to consumers. With the advent of technology, organizations have become very competitive. In addition, organizations have realized that their productivity relies on the commitment of their employees. As a result, many organizations are employing complex measures to enable them motivate their employees so that they can also boost their productivity. However, globalization and advancement in technology have provided new opportunities for employment to people.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a result, employees are finding it easy to shift from one job to another easily. However, most employees do not have the right skills which most organizations require. As a result, many leaders of organizations are implementing strategies to enable them retain the most productive employees. It is therefore true that leaders of different organizations all over the world are being faced with the challenge of handling emerging trends in the global business environment. Most leaders are therefore implementing strategies aimed at ensuring that their organizations adopt sophisticated technology to enable them provide quality products to their customers. In addition, they are focusing on adopting globalization and diversity so that they can be able to address the different needs of customers in different parts of the world. In addition, they are focusing on extending their supply chains so that they can be able to minimize the costs of the products that they manufacture. Moreover, they are ensuring that they retain their most productive employees so that the productivity of their organization can keep rising. Wal-Mart present form analysis Organizational structure Wal-Mart is a multinational corporation which has its headquarters in the US. It is one of the main private employers in the world. It has an employee base of about 2 million. Regional Vice Presidents (RVP) are the ones who manage the organization at the regional level. The RVPs are based in Bentonville but they usually travel to their respective regions for three weeks every month in order to ensure that the operations of the regions are in line with the expectations of the company. All the regional managers are required to meet with the Bentonville-based executive leaders so that they can be able to discuss the various challenges that face all Wal-Mart’s stores. Every region has about eleven districts. Each district usually has about 7 stores. However, it is the goal of a district manager t o ensure that all the activities of the organization are run smoothly at the district level. The District Managers usually work hand in hand with the Regional Personnel Managers (RPMs) to ensure that any issues relating to the operations of the stores are addressed adequately. It is the duty of the RPMs to select the people who manage individual stores. Wal-Mart stores are therefore designed in such a manner that the managers of the organization are the ones who allocate duties as well as monitor the activities of employees within the organization. The managers also identify any changes that need to be implemented to the stores in order to ensure that all the production processes within the stores are in line with the goals of the entire organization (The Wall Street Journal, 2012).Advertising We will write a custom report sample on Technology in business specifically for you for only $16.05 $11/page Learn More Workforce diversity Wal-Mart treats all employ ees equally. As a result, Wal-Mart ensures that all the employees within the organization have equal rights with regard to accessing the resources of the organization. It ensures that all the employees are given sufficient support so that they can be able to achieve their full potential thereby increasing their productivity significantly. Wal-Mart believes that diversity is the foundation of a sustainable business. As a result, it respects all the employees who work in it. It ensures that its employees work together thereby ensuring that the organization continues being the leader in the provision of quality products and services to its customers. To ensure that it continues being a global leader in all the activities that it engages in, Wal-Mart adopts diversity a part of its business plan to enable it incorporate all the needs of its employees in an effective manner. Wal-Mart believes that respecting diversity enables its employees to live with each other in a peaceful manner (The Wall Street Journal, 2012). Customer diversity Most business enterprises engage in production processes which please their customers. With the advent of globalization therefore, most business enterprises in the world today engage in production processes which enable them to produce products that meet the exact needs of their customers. Therefore, many multinational corporations look for markets in different parts of the world where customers have different tastes. To increase their sales therefore, most organizations produce goods which address the needs of the different types of customers adequately. In order to capture a large market share, Wal-Mart provides its customers with a wide range of products to choose from. It also customizes its products depending on the needs of its customers in different parts of the world. To ensure that the customers remain satisfied with the products that they obtain from Wal-Mart, the company engages in market research in order to identify the ex act needs of its customers. This strategy guides Wal-Mart while customizing the products for its different types of customers who are located in different parts of the world (Lueneburger Goleman, 2010).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Communications technology Advancements in information technology have played a vital role in terms of revolutionizing the manner in which businesses communicate with their customers. Advancements in information technology have made it easy for organizations to communicate with their customers in an efficient and faster manner. It has also enabled organizations to reduce their costs of production drastically. As part of its growth strategy therefore, Wal-Mart has invested in a communication infrastructure which has enabled it to improve the way it interacts with its customers. Wal-Mart has a satellite communication system in the United States which links all its stores to the headquarters. This has made the process of managing the organization easier. Wal-Mart also uses Retail Link and EDI applications over the internet thereby making it possible for the company to exchange data with its suppliers easily all over the world. In addition, it uses Web 2.0 and social networking tools to enable it interact with its customers more effectively. Wal-Mart Future trends The workplace today is experiencing significant changes. This is because people are getting more educated thereby impacting on the way in which they conduct their daily operations. People today are more efficient in the activities that they perform. In addition, education has become global thereby enabling people from all over the world to share ideas and improve their working skills. In the case of Wal-Mart, it hires qualified personnel from different parts of the world thereby enabling it to benefit from the diverse skills which the employees possess (Lueneburger Goleman, 2010). Technology has also played a major role in terms of enabling people to perform their daily activities more efficiently. By adopting technology, organizations are able to improve the productivity of their employees thereby impacting positively on their profitability. This state of affairs has enabled organizations to increase th eir sizes and competitiveness significantly. In addition, technology and globalization have made it possible for people to move from one country to another in search of descent jobs. The work environment is experiencing exponential change today. As a result, the manner in which people perform their daily activities is also changing. Therefore, by year 2020, workforce will be completely different than it is today. For example, it is said that employee diversity is expected to prevail in 2020. This is because organizations will experience cultural diversity in the workplace. As a result, employees within the organization will have a broader set of values and believes than today. It is said that the generational divide will create disparity in the way young and old people work. It is therefore important for organizations to learn how to manage the different cultures and expectations. Since Wal-Mart operates globally, it encounters people who come from diverse cultural backgrounds. Wal- Mart will therefore be required to devise leadership strategies which will enable it to unite the different groups of people working within the organization so that they can contribute towards the overall productivity of the organization (Lueneburger Goleman, 2010). Employment will be expected to shift to deployment since labor force will be more mobile. In addition, it will be possible to work in any part of the world at any time. In order to ensure that it provides the best quality products to its customers therefore, Wal-Mart should ensure that it hires highly qualified personnel from different parts of the world. It should also pay its employees competitive wages so as to ensure that it retains the most productive and talented employees. The jobs available in 2020 will also require high level qualifications. However, since there is a shortage in the number of people who are qualified, growth and innovation is expected to experience serious challenges. It is said that most of th e population in developing economies is aging. By the year 2020, approximately 25 percent of Europeans will be over 60 years old. As a result, the aging workforce will either want to retire early or wish to work for few hours thereby reducing the profitability of organizations. By 2020, more than one third of the data will be sent through the cloud. Therefore, technology will bring together employees, clients and partners. This will enhance collaboration and improve transparency in organizations. In order to be ready for the transformation, Wal-Mart should hire highly qualified personnel who will enable it to remain competitive in the global business environment as well as enable it to cope with the various challenges that are brought about by globalization. More women are expected to take up most leadership positions in the work environment by 2020. It is said that 1 out of every 3 workers will be a woman. This will change the culture of many companies since the management style th at women adopt is different from the one that men adopt. In a research that was conducted on 500 fortune 500 companies, it was observed that the companies which had more women in leadership positions attained higher return on equity. Studies reveal that most women usually manage organizations in a more cautious manner than men. Many women focus on the long term goals of their organization (Kouzes Posner, 2008). It is therefore important for Wal-Mart to consider the issue of hiring more women in positions of leadership in order to ensure that it benefits from the unique leadership style that women practice. Telecommuting is a different kind of work atmosphere that is expected to have significant impact in the way organizations carry out their daily operations. Many organizations are adopting this type of job structure because of its convenience. Telecommuting provides opportunities such as video conferencing, Hot Desks, and smaller offices. By adopting telecommuting, organizations e nd up with flexible workforce and they also reduce recruitment costs. When companies enable remote working conditions, issues such as traffic congestion will reduce significantly. It is therefore important for Wal-Mart to incorporate some aspects of telecommuting to enable it reduce the time wasted while commuting as well as enable its employees to be flexible while working within the organization. Leadership trends impacting on Wal-Mart Wal-Mart implements unique leadership strategies which enable it to become successful in its operations. The company ensures that information flows smoothly from the headquarters to every store. The people from the headquarters are the ones who are sent to the stores so that they can gather information about competitors and other challenges that the stores might be facing. However, Wal-Mart’s competitors require the people from the local stores to go to the headquarters in order to give out information about the performance of the businesses. The unique practice by Wal-Mart enables the local stores to develop a close relationship with the people at the headquarters. This state of affairs has enabled Wal-Mart to be able to respond to the demands of its customers on a timely basis (Businessweek, 2010). The relationship between senior executives and employees at Wal-Mart is based on close communication, respect and high expectations. Though the employees are not given high salaries, they usually enjoy other benefits such as health care plans, profit incentives, and retirement schemes. The company also advocates for an open-door policy and provides a variety of promotion opportunities thereby enabling the employees to remain committed to realizing the goals of the organization. Though this strategy is not common in large organizations, it usually adds value to Wal-Mart’s employees thereby enabling them to devote themselves to their jobs as well as offer the customers high quality services. Technology has played a ver y important role in enabling Wal-Mart to be successful in its operations. Technology has helped Wal-Mart to improve the relationship it has with its customers and employees. The customers can therefore easily access the various services that the company offers through the internet. As a result, it is possible for customers to find more information about the products before making an actual purchase. In addition, the company has a very responsive support team who usually address any queries that the customers make. Recommended Changes for the future Leadership actions to be taken The global business world is very competitive today. As a result, it is important for an organization to ensure that it implements strategies which can enable it to run smoothly. Therefore, in order for Wal-Mart to continue being competitive in the world today, there are certain measures that it should adopt. Wal-Mart should invest in its employees. It should ensure that its employees are versant with the mo st complex means of production. Since technology keeps advancing, Wal-Mart should ensure that its employees get relevant training regarding the technology is use. This would ensure that the productivity of the employees within the organization remains consistent. In addition, the company should consider hiring talented people who would be responsible for handling sensitive tasks within the organization. In order to attract highly talented people, Wal-Mart should award its employees competitive salaries as well as give them rewards whenever they demonstrate exemplary performance. This would have the effect of boosting the productivity of the employees within the organization thus increasing its competitiveness (Businessweek, 2010). Digital proficiency is also an issue that organizations need to consider while carrying out their usual activities. The organizations that implement digital technology in their operations are usually very efficient in their production processes. As a resul t, it is important for Wal-Mart to ensure that it implements digital technology in all its operations in order for it to make its production processes faster and more efficient (Businessweek, 2010). The leaders at Wal-Mart should take time to learn about the strategies that the competitors implement. This way, the company would be well aware of the strategies that is should adopt so as to enable it to cope with the competitive pressure in the global market. The company can therefore be able to implement other strategies which would counter the strategies that the competitors adopt. It is therefore important for Wal-Mart to hire a team of researchers once in a while to enable it understand the market trends and the kind of strategies that it should adopt so as to succeed in the market. Concepts Application Diversity Management Diversity management refers to a situation whereby an organization is able to handle a diverse group of employees who work within the same organization. Divers ity in organizations is usually observed when they employ people who belong to different cultures or whereby young and old people are made to work together in an organization. In the case of Wal-Mart, diversity management is observed because the company is able to manage the different groups of employees within the organization thereby enabling them to work together to realize the goals of the organization. Leadership models Leadership models refer to a situation whereby certain key employees within an organization are allocated the duty of managing other employees in the same organization. In the case of Wal-Mart, the leadership process is hierarchical in nature. At Wal-Mart, the Regional Personnel Managers are the ones who manage all the activities of the stores in all the regions. The District managers on the other hand are the ones who give out information to the RPMs regarding the performance of the stores at district levels. Ethics Ethics refer to the acceptable codes of condu ct in every organization. Wal-Mart practices ethics by ensuring that all the rights of the employees within the organization are respected. It also ensures that the customers are treated fairly and that the employees receive fair salaries. Moreover, Wal-Mart adopts production processes that are friendly to the environment. Decision making models These refer to the manner in which decisions are made within an organization. In the case of Wal-Mart, the top-level managers give employees an opportunity to participate in the decision making process in order to ensure that the decisions made within the organization are effective and that every employee within the organization is able to comply with them. Problem solving This refers to a situation whereby an organization is able to address any problems that arise within it on a timely basis. For example, Wal-Mart is usually very cautious with regard to addressing issues such as production of defective products. It always ensures that any p roblems that arise are addressed in the shortest time possible in order to ensure that customers remain loyal to the organization. Conflict management processes Conflict management refers to a situation whereby an organization is able to address any conflicts that arise between employees and customers. Wal-Mart ensures that its employees and customers relate positively with each other. It does this by ensuring that the employees are well-trained to handle all customers’ queries politely. This makes the customers to trust in the products and services that Wal-Mart offers. References Businessweek. (2010). Methodology: Best Companies for Leadership. Web. Kouzes, J. M., Posner, B. Z. (2008). The Leadership Challenge. New York: John Wiley and Sons. Lueneburger, C., Goleman, D. (2010). The Change Leadership Management Sustainability Demands. Web. The Wall Street Journal. (2012). Global Leaders Urged to Support New Action Plan to Wipe Out Illiteracy by 2020. Web.

E-Maps vs paper maps Essay Example | Topics and Well Written Essays - 1500 words

E-Maps vs paper maps - Essay Example However, when a different paper map was given, the details were easily seen and accuracy was consistent while moving through the map. There was also the ability to get a general idea of the surroundings and where to move to next because the map isn’t limited by one location. The results with the GPS is one which was limited by only showing how far one needs to go to get to the location without having options for alternative paths. This leads to a lack in time and the inability to get alternative coordinates. There were also difficulties with the GPS because it didn’t pinpoint all the landmarks accurately. The interpretation of these results could lead to difficulties in trying to find the best options for getting to different points. The GPS, while working for those who want to get to a location with the easiest route and a step-by-step guide, would work effectively. However, there is a large amount of possibility for error, specifically because alternative coordinates can’t be identified and the overall changes in the system can’t be given when one goes in a different direction. The inability to show more than one point to a location while focusing on the time instead of space can lead to several errors and misinterpretations. However, a faulty map can be just as confusing as it may miss landmarks or can lead to misreadings. The advantage this has over the GPS is one can see the complete picture of their location, find alternative routes and can easily replace the map with a better guide. The GPS; however, remains with the automated expectations and can only give limited information. Twitter When using the Twitter map, I found that the same results appeared as the GPS. There were good directions and the ability to look at details, landscapes and various... The paper describes the advantages and disadvantages of E-Maps. The GPS, while working for those who want to get to a location with the easiest route and a step-by-step guide, would work effectively. However, there is a large amount of possibility for error, specifically because alternative coordinates can’t be identified and the overall changes in the system can’t be given when one goes in a different direction. The inability to show more than one point to a location while focusing on the time instead of space can lead to several errors and misinterpretations. However, a faulty map can be just as confusing as it may miss landmarks or can lead to misreadings. The advantage this has over the GPS is one can see the complete picture of their location, find alternative routes and can easily replace the map with a better guide. The GPS, however, remains with the automated expectations and can only give limited information. When using the Twitter map, I found that the same re sults appeared as the GPS. There were good directions and the ability to look at details, landscapes and various angles that were used. There was also the ability to look at the various parts of the area, specifically which was seen in real time. The particular downfall of this GPS system makes it easier for the person using the system to only use the Twitter Map as a physical map. The qualities which work with this are based on the ability to see the different alternatives when looking at the roads from a distance.

Discuss the advantages and disadvantages of using a viral marketing Research Paper

Discuss the advantages and disadvantages of using a viral marketing strategy and enterprise 2.0 tools - Research Paper Example Moreover there are other enhanced functionalities of Web 2.0 that are comprised of open interaction with a prominence on Web-based community of users. Hence this aspect facilitates the people through more open sharing of information. We can classify this marketing term when we make use of it in  Blogs, wikis, and  Web services  are the entirely seen as part of Web 2.0 (Webopedia, 2011). Web 2.0 Tools and Technologies When we talk about web 2.0 technological aspects, we see a lot of Web 2.0 tools and technologies available in the market. In this scenario various online tools and platforms are available that help us a lot in defining how citizens can share their point of views, ideas, opinions, thoughts, data and information and knowledge. In this scenario, we have various examples of Web 2.0 tools such as weblogs, RSS, video-casting, collective bookmarking, podcasts; multimedia sharing sites and social networking. These tools are helpful for the organizations for attracting more and more people and services. But the most important aspect is that majority of Web 2.0 tools are free of cost and we can use them online. There are numerous Web 2.0 tools such as Blogger, Digg, Word press, Metacafe, Furl, Twitter and YouTube (Scott, 2011). Podcasting If someone wants to play video games, he/she can easily explore a podcast submission Web-site such as www.Podcast.net. By using this site a user might download an auditory review of a competition (game) to use it on their system (Scott, 2011). Blogs Blogs are basically sequential, online diary. We can comment or put forward any suggestion through Blogger or else Word press blog (Scott, 2011). RSS RSS is normally abbreviated as Really Simple Syndication. We can think RSS as a technique for distribution of frequently changing Web contents. However various blogs along with Internet publishers collect their content as an RSS (Really Simple Syndication) feed to permit people to subscribe it without any difficulty (Scott, 2 011) (Scott, 2011). Social Bookmarking The aspect of social bookmarking facilitates people to visualize and comment on the blog post. In this way a user can carry out this task by distributing it to some blog post to a social bookmarking site. In this scenario there is a well known example that is www. Del.icio.us. Moreover it is a normal viewpoint that social bookmarking sites are Web pages that are helpful in maintaining common lists of user- formed Internet bookmarks for displaying comment related aspects (Scott, 2011). Social Networking Social networking is a famous term that we hear every day in our normal life. Individuals who visit bookmark web-site for these ‘game assessment’ tags are probably used for our bookmark. Thus large number of individuals can easily explore our bookmark as well as make a comment on it of their choice. Consequently we will think ourselves to be a part of a group of persons who have a common interest in video games although we have examp le of an important social networking site like Digg (Scott, 2011). Viral Marketing Definition Viral marketing is a  term that is commonly used to discuss marketing strategy factors. It is also referred as a marketing methodology that allows and support people to pass along a market related message (MarketingTerms, 2011). The idea of viral marketing is a little bit different as it spreads a thought while its distribution actually